Brandwave

SRAM vs Trek:Which is searched more?

In September 2026, Trek had more branded searches than SRAM among chainring Guard brands worldwide. Trek was estimated to have 368K branded searches compared to SRAM’s 135K, and held a 23.2% Share of Search versus SRAM’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among chainring Guard brands worldwide in September 2026Which is more popular in search, SRAM or Trek?
SRAM8.5%135K searches
vs
Trek23.2%368K searches

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Which is more popular in search, SRAM or Trek?

Compare the chainring guard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SRAM and Trek among chainring Guard brands worldwide, by month

Share of Search by month for Trek, SRAM. The figures are in the table below the chart.

View monthly share of search table
MonthSpecializedTrekSRAMFront
Oct 202568.9%20%11%0.17%
Nov 202571.5%17%11.4%0.17%
Dec 202567.2%19.5%13.1%0.2%
Jan 202663.4%18.2%18.2%0.19%
Feb 202663.2%18.3%18.3%0.15%
Mar 202667.4%19.5%13%0.14%
Apr 202668.2%19%12.7%0.13%
May 202667.2%22.6%10.1%0.1%
Jun 202670.4%20.3%9.1%0.11%
Jul 202671.6%20.7%7.6%0.11%
Aug 202667.4%23.8%8.7%0.11%
Sep 202668.2%23.2%8.5%0.13%

How has the SRAM and Trek comparison changed over the last 12 months?

  • Trek was ahead of SRAM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, SRAM’s estimated Share of Search among chainring Guard brands worldwide moved from 11% to 8.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Trek’s estimated Share of Search among chainring Guard brands worldwide moved from 20% to 23.2%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for chainring Guard brands worldwide in September 2026?

  1. In September 2026, Trek lost estimated Share of Search among chainring Guard brands worldwide, from 23.8% to 23.2%.

  2. Estimated monthly branded searches for SRAM worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among chainring Guard brands

How each brand is measured

Brandwave collects information about searches that people make online using SRAM’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SRAM

1 branded search term

  • sram

Trek

1 branded search term

  • trek bike

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.