Brandwave

Society6 vs Uncommon Goods:Which is more popular?

In September 2026, Uncommon Goods had more branded searches than Society6 among handmade and print marketplaces worldwide. Uncommon Goods had about 110,000 branded searches, while Society6 had 60,500. Uncommon Goods made up 0.52% of all handmade and print marketplace searches we track, and Society6 accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about handmade and print marketplaces, Uncommon Goods appeared in one of the five answers and Society6 in none.

Among handmade and print marketplaces worldwide in September 2026

Who do people search for more?

Uncommon Goods, about 82% more searches than Society6

Uncommon Goods 110K searchesSociety6 60.5K searches

Who does AI mention more?

Uncommon Goods, mentioned in 1 of 5 answers, Society6 in 0

Uncommon Goods in 1 of 5Society6 in 0 of 5

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Top handmade and print marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uncommon Goods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Society6 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Amazon Handmade2nd
  3. Uncommon Goods3rd
  4. Goimagine3rd
  5. Zazzle–
  6. Society6–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handmade and print marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Society6 or Uncommon Goods more popular in search?

This chart shows how often people search Google for Society6 and Uncommon Goods by name. Each line represents a brand's share of searches for all six handmade and print marketplaces we track, month by month, from English-language searches worldwide.

Society6 and Uncommon Goods among handmade and print marketplaces worldwide, by month

Share of searches by month for Uncommon Goods, Society6. The figures are in the table below the chart.

View monthly share of searches table
MonthEtsyZazzleUncommon GoodsSociety6Amazon HandmadeGoimagine
Oct 202596.2%2.1%1.2%0.35%0.19%0.02%
Nov 202594.9%2.1%2.6%0.34%0.13%0.01%
Dec 202594.7%1.7%3.1%0.34%0.13%0.01%
Jan 202696.6%2.1%0.64%0.43%0.19%0.02%
Feb 202696.3%2.6%0.52%0.35%0.19%0.03%
Mar 202696.4%2.6%0.52%0.35%0.16%0.02%
Apr 202695.5%3.2%0.78%0.35%0.19%0.02%
May 202696.8%2.1%0.64%0.29%0.16%0.01%
Jun 202696.7%2.1%0.64%0.35%0.16%0.02%
Jul 202696.8%2.1%0.53%0.35%0.16%0.02%
Aug 202697.3%1.8%0.43%0.35%0.13%0.02%
Sep 202697.3%1.8%0.52%0.29%0.13%0.02%

How has the Society6 and Uncommon Goods comparison changed over the last 12 months?

3 findings

How did search popularity change for handmade and print marketplaces worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026.

  2. Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Society6’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Society6

1 branded search term

  • society6

Uncommon Goods

1 branded search term

  • uncommon goods

How the Brand Demand Index is measured

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