So Good vs Starbucks:Which is searched more?
In September 2026, Starbucks had more branded searches than So Good among oat milk brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to So Good’s 75.6K, and held a 78.8% Share of Search versus So Good’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, So Good or Starbucks?
Compare the oat milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Tesco | Chobani | Oatly | Alpro | So Good | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.6% | 13.9% | 0.68% | 0.31% | 0.25% | 0.14% | 0.06% | 0.02% |
| Nov 2025 | 85.1% | 14% | 0.38% | 0.25% | 0.17% | 0.12% | 0.04% | 0.02% |
| Dec 2025 | 82.7% | 16.5% | 0.3% | 0.2% | 0.13% | 0.11% | 0.03% | 0.01% |
| Jan 2026 | 82% | 16.5% | 0.54% | 0.36% | 0.3% | 0.17% | 0.07% | 0.02% |
| Feb 2026 | 81.8% | 16.5% | 0.66% | 0.44% | 0.36% | 0.17% | 0.07% | 0.02% |
| Mar 2026 | 78.8% | 19.4% | 0.64% | 0.52% | 0.35% | 0.2% | 0.07% | 0.03% |
| Apr 2026 | 78.9% | 19.4% | 0.64% | 0.43% | 0.35% | 0.2% | 0.06% | 0.03% |
| May 2026 | 78.9% | 19.4% | 0.64% | 0.43% | 0.35% | 0.2% | 0.06% | 0.03% |
| Jun 2026 | 81.8% | 16.5% | 0.66% | 0.44% | 0.3% | 0.2% | 0.06% | 0.02% |
| Jul 2026 | 79% | 19.4% | 0.52% | 0.43% | 0.29% | 0.2% | 0.06% | 0.02% |
| Aug 2026 | 78.8% | 19.4% | 0.78% | 0.43% | 0.29% | 0.2% | 0.06% | 0.02% |
| Sep 2026 | 78.8% | 19.4% | 0.78% | 0.43% | 0.29% | 0.2% | 0.06% | 0.03% |
How has the So Good and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among oat milk brands worldwide moved from 0.14% to 0.2%, and its estimated monthly branded searches moved from 75.3K to 75.6K.
- Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among oat milk brands worldwide moved from 84.6% to 78.8%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for oat milk brands worldwide in September 2026?
1 change
Starbucks’ estimated Share of Search among oat milk brands worldwide has lost ground for 3 months in a row, from 81.8% to 78.8% in September 2026.
Other head-to-heads among oat milk brands
How each brand is measured
Brandwave collects information about searches that people make online using So Good’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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