SmartDraw vs Whimsical:Which is searched more?
In September 2026, SmartDraw had more branded searches than Whimsical among diagramming software worldwide. SmartDraw had about 92,900 branded searches, while Whimsical had 590. SmartDraw made up 1.5% of all diagramming software searches we track, and Whimsical accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is SmartDraw or Whimsical more popular in search?
Compare services and tools used to create diagrams and flowcharts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SmartDraw, Whimsical. The figures are in the table below the chart.
View monthly share of searches table
| Month | draw.io | Miro | Excalidraw | Lucidchart | Microsoft Visio | SmartDraw | Creately | Gliffy | Whimsical |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 33.9% | 8.3% | 12.6% | 8.1% | 1.7% | 0.62% | 0.18% | 0.01% |
| Nov 2025 | 38% | 30.4% | 9.1% | 11.4% | 8.4% | 1.9% | 0.68% | 0.16% | 0.01% |
| Dec 2025 | 38% | 30.6% | 11.2% | 9.4% | 8.4% | 1.6% | 0.56% | 0.16% | 0.01% |
| Jan 2026 | 37.3% | 29.9% | 11% | 9.2% | 10.1% | 1.9% | 0.45% | 0.19% | 0.01% |
| Feb 2026 | 36.4% | 29.2% | 10.7% | 10.9% | 9.9% | 2.2% | 0.54% | 0.18% | 0.02% |
| Mar 2026 | 37.2% | 29.8% | 10.9% | 11.3% | 8.2% | 1.8% | 0.54% | 0.16% | 0.01% |
| Apr 2026 | 37.4% | 29.9% | 11% | 11.3% | 8.3% | 1.5% | 0.45% | 0.13% | 0.01% |
| May 2026 | 41.1% | 27% | 12.1% | 10.4% | 7.4% | 1.4% | 0.4% | 0.12% | 0.01% |
| Jun 2026 | 37.2% | 29.9% | 13.4% | 9.5% | 8.3% | 1.2% | 0.3% | 0.11% | 0.02% |
| Jul 2026 | 35.8% | 28.6% | 15.8% | 9.5% | 8.4% | 1.5% | 0.29% | 0.13% | 0.02% |
| Aug 2026 | 35.9% | 28.6% | 15.8% | 9.6% | 8% | 1.8% | 0.29% | 0.13% | 0.01% |
| Sep 2026 | 37.9% | 30.3% | 13.6% | 9.4% | 6.8% | 1.5% | 0.3% | 0.09% | <0.01% |
How has the SmartDraw and Whimsical comparison changed over the last 12 months?
3 findings
- SmartDraw was ahead of Whimsical in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmartDraw’s share of searches among diagramming software worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 112K to 92.9K.
- Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming software worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 950 to 590.
How did search popularity change for diagramming software worldwide in September 2026?
2 changes
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using SmartDraw’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among diagramming software
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