Brandwave

Sinch vs Textmagic:Which is more popular?

In September 2026, Sinch had more branded searches than Textmagic among business messaging platforms worldwide. Sinch had about 49,700 branded searches, while Textmagic had 18,700. Sinch made up 0.39% of all business messaging platform searches we track, and Textmagic accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about business messaging platforms, Textmagic appeared in two of the five answers and Sinch in none.

Among business messaging platforms worldwide in September 2026

Who do people search for more?

Sinch, about 3 searches for every 1 for Textmagic

Sinch 49.7K searchesTextmagic 18.7K searches

Who does AI mention more?

Textmagic, mentioned in 2 of 5 answers, Sinch in 0

Textmagic in 2 of 5Sinch in 0 of 5

Who does AI recommend more?

Textmagic, the only one of the two named

Textmagic first in 2Sinch never named

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Textmagic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sinch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Sinch or Textmagic more popular in search?

This chart shows how often people search Google for Sinch and Textmagic by name. Each line represents a brand's share of searches for all 11 business messaging platforms we track, month by month, from English-language searches worldwide.

Sinch and Textmagic among business messaging platforms worldwide, by month

Share of searches by month for Sinch, Textmagic. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%

How has the Sinch and Textmagic comparison changed over the last 12 months?

3 findings
  • Sinch was ahead of Textmagic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sinch’s share of searches among business messaging platforms worldwide moved from 0.32% to 0.39%, and its estimated monthly branded searches moved from 40.7K to 49.7K.
  • Across the 12 months ending September 2026, Textmagic’s share of searches among business messaging platforms worldwide moved from 0.21% to 0.15%, and its estimated monthly branded searches moved from 27.4K to 18.7K.

How did search popularity change for business messaging platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Sinch worldwide rose 22.1% over 12 measured months, from 40.7K to 49.7K in September 2026.

  2. Estimated monthly branded searches for Textmagic worldwide fell 31.8% over 12 measured months, from 27.4K to 18.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sinch’s and Textmagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sinch

2 branded search terms

  • sinch
  • sinch app

Textmagic

2 branded search terms

  • textmagic
  • textmagic carrier lookup

How the Brand Demand Index is measured

Other head-to-heads among business messaging platforms

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