Shake Shack vs Yazoo:Which is searched more?
In September 2026, Shake Shack had more branded searches than Yazoo among milkshake brands worldwide. Shake Shack had about 7,600 branded searches, while Yazoo had 5,400. Shake Shack made up 1.7% of all milkshake brand searches we track, and Yazoo accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is Shake Shack or Yazoo more popular in search?
Compare the milkshake brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shake Shack, Yazoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nesquik | Chick-fil-A | Five Guys | Shake Shack | Shaken Udder | Yazoo | Crusha | Frijj | Cravendale |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 5.1% | 4.2% | 1.6% | 1.2% | 1% | 0.68% | 0.55% | 0.36% |
| Nov 2025 | 80.6% | 7.2% | 4% | 3.4% | 1.8% | 1.2% | 0.79% | 0.64% | 0.42% |
| Dec 2025 | 83.1% | 6.1% | 4.1% | 2.9% | 1.2% | 0.99% | 0.81% | 0.43% | 0.36% |
| Jan 2026 | 82.7% | 6.1% | 5% | 2% | 1.2% | 1.2% | 0.81% | 0.54% | 0.43% |
| Feb 2026 | 83.5% | 6.2% | 4.1% | 2% | 1.2% | 1.2% | 0.82% | 0.54% | 0.36% |
| Mar 2026 | 81.5% | 7.3% | 4.9% | 1.7% | 1.5% | 1.2% | 0.97% | 0.64% | 0.35% |
| Apr 2026 | 81.4% | 7.3% | 4.9% | 2% | 1.5% | 1.2% | 0.8% | 0.64% | 0.35% |
| May 2026 | 88.5% | 4.4% | 2.9% | 1.2% | 1.1% | 0.71% | 0.58% | 0.47% | 0.21% |
| Jun 2026 | 77.4% | 8.5% | 5.7% | 2.3% | 2.1% | 1.4% | 1.1% | 1.1% | 0.33% |
| Jul 2026 | 81.4% | 7.3% | 4.9% | 1.6% | 1.5% | 1.2% | 0.97% | 0.8% | 0.35% |
| Aug 2026 | 79.6% | 8.8% | 4.8% | 1.9% | 1.4% | 1.4% | 0.95% | 0.78% | 0.35% |
| Sep 2026 | 82.1% | 7.4% | 4% | 1.7% | 1.5% | 1.2% | 0.98% | 0.65% | 0.42% |
How has the Shake Shack and Yazoo comparison changed over the last 12 months?
3 findings
- Shake Shack was ahead of Yazoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shake Shack’s share of searches among milkshake brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 8.7K to 7.6K.
- Across the 12 months ending September 2026, Yazoo’s share of searches among milkshake brands worldwide moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for milkshake brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Shake Shack worldwide fell 12.5% over 12 measured months, from 8.7K to 7.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shake Shack’s and Yazoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shake Shack
2 branded search terms
- shake shack milkshake
- shake shack shake
Yazoo
1 branded search term
- yazoo milkshake
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