Select Management Group vs Whalar:Which is more popular?
In September 2026, Whalar had more branded searches than Select Management Group among creator representation agencies worldwide. Whalar had about 2,400 branded searches, while Select Management Group had 880. Whalar made up 8.1% of all creator representation agency searches we track, and Select Management Group accounted for 3%. When we asked ChatGPT and Google AI Overviews about creator representation agencies, Select Management Group appeared in one of the five answers and Whalar in none.
Who do people search for more?
Whalar, about 3 searches for every 1 for Select Management Group
Who does AI mention more?
Select Management Group, mentioned in 1 of 5 answers, Whalar in 0
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Top creator representation agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Select Management Group was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whalar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Viral Nation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Night Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Digital Brand Architects2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Underscore Talent1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Select Management Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Studio710 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Whalar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Village Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gleam Futures0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator representation agencies
5 answers
Asked ChatGPT
“Which creator representation agency should I hire?”
Asked ChatGPT
“What are the best creator representation agencies?”
Asked ChatGPT
“What's the best creator representation agency for a creator career?”
Searched Google, AI Overview
“creator management agency”
Searched Google, AI Overview
“creator representation agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Select Management Group or Whalar more popular in search?
This chart shows how often people search Google for Select Management Group and Whalar by name. Each line represents a brand's share of searches for all nine creator representation agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Whalar, Select Management Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Studio71 | Viral Nation | Night Media | Underscore Talent | Whalar | Digital Brand Architects | Select Management Group | Village Marketing | Gleam Futures |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.9% | 20.9% | 9.2% | 7.6% | 5.1% | 2.3% | 1.5% | 1% |
| Nov 2025 | 31% | 25.2% | 16.8% | 9.2% | 7.3% | 5% | 2.3% | 1.8% | 1.5% |
| Dec 2025 | 36.9% | 24.6% | 13.4% | 8.9% | 6% | 4.8% | 2.7% | 1.5% | 1.2% |
| Jan 2026 | 33.9% | 27.8% | 12.3% | 10.1% | 5.3% | 5.3% | 2.8% | 1.3% | 1.1% |
| Feb 2026 | 32.5% | 26.6% | 14.4% | 9.5% | 6.2% | 5.3% | 2.9% | 1.3% | 1.3% |
| Mar 2026 | 33.2% | 22.2% | 18.1% | 8% | 6.6% | 6.6% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 40.1% | 22% | 11.9% | 9.8% | 6.5% | 5.1% | 2% | 1.6% | 1.1% |
| May 2026 | 37% | 24.8% | 13.4% | 8.9% | 7.3% | 4% | 2.2% | 1.5% | 0.98% |
| Jun 2026 | 42.9% | 19.2% | 6.9% | 6.9% | 15.6% | 4.5% | 2.4% | 0.92% | 0.76% |
| Jul 2026 | 38.7% | 21.1% | 9.3% | 11.5% | 9.3% | 5.1% | 2.8% | 1.2% | 1% |
| Aug 2026 | 42.7% | 19% | 8.4% | 10.4% | 8.4% | 5.5% | 3.8% | 1.1% | 0.75% |
| Sep 2026 | 40.8% | 22.3% | 9.8% | 9.8% | 8.1% | 4.4% | 3% | 1.1% | 0.88% |
How has the Select Management Group and Whalar comparison changed over the last 12 months?
3 findings
- Whalar was ahead of Select Management Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Select Management Group’s share of searches among creator representation agencies worldwide moved from 2.3% to 3%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Whalar’s share of searches among creator representation agencies worldwide moved from 7.6% to 8.1%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for creator representation agencies worldwide in September 2026?
2 changes
In September 2026, Select Management Group lost share of searches among creator representation agencies worldwide, from 3.8% to 3%.
Whalar’s share of searches among creator representation agencies worldwide has lost ground for 3 months in a row, from 15.6% to 8.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Select Management Group’s and Whalar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Select Management Group
1 branded search term
- select management group
Whalar
1 branded search term
- whalar
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