Segwise vs Zappi:Which is searched more?
In September 2026, Segwise had more branded searches than Zappi among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Zappi had 50. Segwise made up 4.5% of all creative testing platform searches we track, and Zappi accounted for 0.15%. These are worldwide searches for English-language branded terms.
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Is Segwise or Zappi more popular in search?
Compare tools that test advertising creative before or during campaigns to inform brand investment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Segwise, Zappi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Motion | AdCreative.ai | Marpipe | Segwise | DAIVID | Kantar Marketplace | Neurons | Zappi | System1 |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 49% | 5.1% | 1.5% | 2.8% | 1.8% | 0.19% | 0.14% | 0.07% |
| Nov 2025 | 40.1% | 49.8% | 4.3% | 1.4% | 2.3% | 1.6% | 0.18% | 0.11% | 0.05% |
| Dec 2025 | 39.3% | 49.1% | 4.1% | 1.8% | 3.5% | 1.7% | 0.24% | 0.13% | 0.07% |
| Jan 2026 | 44.7% | 45.3% | 4% | 1.8% | 2.1% | 1.6% | 0.23% | 0.13% | 0.07% |
| Feb 2026 | 38.1% | 48% | 5.1% | 2.7% | 3.4% | 2.3% | 0.27% | 0.17% | 0.08% |
| Mar 2026 | 38.7% | 48.2% | 5% | 3.1% | 2.8% | 1.7% | 0.23% | 0.19% | 0.07% |
| Apr 2026 | 38.4% | 48.3% | 5.1% | 2.9% | 3.4% | 1.4% | 0.23% | 0.15% | 0.08% |
| May 2026 | 41.6% | 42.5% | 6.7% | 3.2% | 3.7% | 2% | 0.21% | 0.18% | 0.09% |
| Jun 2026 | 40.7% | 41.6% | 8% | 3.3% | 3.6% | 2.3% | 0.3% | 0.17% | 0.08% |
| Jul 2026 | 44.7% | 37.3% | 7.3% | 4.1% | 3.9% | 2.1% | 0.27% | 0.18% | 0.09% |
| Aug 2026 | 45.7% | 38% | 5.9% | 3.7% | 4% | 2.2% | 0.31% | 0.15% | 0.09% |
| Sep 2026 | 45.1% | 37.6% | 5.8% | 4.5% | 4% | 2.5% | 0.24% | 0.15% | 0.09% |
How has the Segwise and Zappi comparison changed over the last 12 months?
3 findings
- Segwise was ahead of Zappi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K.
- Across the 12 months ending September 2026, Zappi’s share of searches among creative testing platforms worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for creative testing platforms worldwide in September 2026?
2 changes
In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches.
Estimated monthly branded searches for Zappi worldwide fell 37.5% over 12 measured months, from 80 to 50 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Segwise’s and Zappi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creative testing platforms
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