Brandwave

Securiti vs Transcend:Which is more popular by branded search?

In August 2026, Securiti had more branded searches than Transcend among data privacy platforms worldwide. Securiti was estimated to have 33.1K branded searches compared to Transcend’s 70, and held a 36.5% Share of Search versus Transcend’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among data privacy platforms worldwide in August 2026Which is more popular in search, Securiti or Transcend?
Securiti36.5%33.1K searches
vs
Transcend0.08%70 searches

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Which is more popular in search, Securiti or Transcend?

Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Securiti and Transcend among data privacy platforms worldwide, by month

Share of Search by month for Securiti, Transcend. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustSecuritiOsanoKetchTranscend
Oct 202552.7%41.5%5.7%0.08%0.09%
Nov 202552.7%41.4%5.6%0.09%0.14%
Dec 202552.1%40.8%6.8%0.14%0.14%
Jan 202652.7%41.3%5.7%0.14%0.11%
Feb 202653%41.1%5.6%0.14%0.09%
Mar 202657.6%37.1%5.1%0.13%0.06%
Apr 202657.2%36.5%6.1%0.15%0.08%
May 202657.1%36.5%6.2%0.12%0.1%
Jun 202657.2%36.4%6.1%0.15%0.1%
Jul 202656.4%36%7.3%0.15%0.1%
Aug 202657.2%36.5%6.1%0.12%0.08%
Sep 2026—————

How has the Securiti and Transcend comparison changed over the last 12 months?

  • Securiti was ahead of Transcend in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Securiti’s estimated Share of Search among data privacy platforms worldwide moved from 41.5% to 36.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Transcend’s estimated Share of Search among data privacy platforms worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for data privacy platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Transcend worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  2. Estimated monthly branded searches for Securiti worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Securiti’s and Transcend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Securiti

1 branded search term

  • securiti

Transcend

1 branded search term

  • transcend privacy

How the Brand Demand Index is measured

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