Seal Skin vs Westland:Which is more popular by branded search?
In August 2026, Westland had more branded searches than Seal Skin among boat covers worldwide. Westland was estimated to have 135K branded searches compared to Seal Skin’s 18.1K, and held a 75% Share of Search versus Seal Skin’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Seal Skin or Westland?
Compare the boat covers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Westland, Seal Skin. The figures are in the table below the chart.
View monthly share of search table
| Month | Westland | Attwood | Seal Skin | Oceansouth | Taylor Made | Budge |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 17.3% | 9.4% | 2.8% | 0.25% | 0.04% |
| Nov 2025 | 72.1% | 14.5% | 9.7% | 3.5% | 0.14% | 0.03% |
| Dec 2025 | 75.5% | 15.2% | 6.8% | 2.5% | 0.1% | 0.02% |
| Jan 2026 | 75% | 15.1% | 6.7% | 3% | 0.12% | 0.03% |
| Feb 2026 | 74.9% | 15.1% | 6.7% | 3% | 0.18% | 0.02% |
| Mar 2026 | 74.3% | 14.9% | 8.1% | 2.4% | 0.21% | 0.04% |
| Apr 2026 | 72.4% | 14.6% | 9.7% | 2.9% | 0.26% | 0.05% |
| May 2026 | 74.9% | 12.3% | 10% | 2.4% | 0.27% | 0.04% |
| Jun 2026 | 72.5% | 14.6% | 9.7% | 2.9% | 0.26% | 0.03% |
| Jul 2026 | 74.9% | 12.3% | 10% | 2.4% | 0.22% | 0.03% |
| Aug 2026 | 75% | 12.3% | 10.1% | 2.4% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Seal Skin and Westland comparison changed over the last 12 months?
3 findings
- Westland was ahead of Seal Skin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seal Skin’s estimated Share of Search among boat covers worldwide moved from 9.4% to 10.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Westland’s estimated Share of Search among boat covers worldwide moved from 70.2% to 75%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for boat covers worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Seal Skin’s and Westland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.