Schott vs The Jacket Maker:Which is more popular?
In September 2026, Schott had more branded searches than The Jacket Maker among leather jacket brands worldwide. Schott had about 110,000 branded searches, while The Jacket Maker had 5,400. Schott made up 6.8% of all leather jacket brand searches we track, and The Jacket Maker accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, Schott appeared in all five answers and The Jacket Maker in two. Schott was mentioned before The Jacket Maker in every answer.
Who do people search for more?
Schott, about 20 searches for every 1 for The Jacket Maker
Who does AI mention more?
Schott, mentioned in every answer we collected
Who does AI recommend more?
Schott, named ahead of The Jacket Maker in every answer
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Top leather jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schott appeared in all five answers. The Jacket Maker was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Schott was listed before The Jacket Maker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about leather jacket brands
5 answers
Asked ChatGPT
“Which leather jacket brand should I buy?”
Asked ChatGPT
“What are the best leather jacket brands?”
Asked ChatGPT
“What's the best leather jacket brand for everyday wear?”
Searched Google, AI Overview
“leather jacket brands”
Searched Google, AI Overview
“men's leather jacket brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Schott or The Jacket Maker more popular in search?
This chart shows how often people search Google for Schott and The Jacket Maker by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schott, The Jacket Maker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint Laurent | AllSaints | Belstaff | Schott | Thursday Boot Company | Vanson Leathers | Acne Studios | Buffalo Jackson Trading Co | The Jacket Maker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 17% | 9.3% | 9.3% | 5.1% | 1.4% | 0.68% | 0.37% | 0.46% |
| Nov 2025 | 51.4% | 18.9% | 10.3% | 10.3% | 5.7% | 1.6% | 0.76% | 0.51% | 0.51% |
| Dec 2025 | 58.4% | 14.4% | 9.6% | 7.9% | 6.5% | 1.4% | 0.87% | 0.58% | 0.39% |
| Jan 2026 | 58.5% | 14.4% | 7.9% | 9.6% | 6.4% | 1.5% | 0.87% | 0.47% | 0.39% |
| Feb 2026 | 60.1% | 14.7% | 8% | 8% | 5.4% | 2.2% | 0.88% | 0.39% | 0.32% |
| Mar 2026 | 63.3% | 15.6% | 7% | 7% | 3.8% | 1.9% | 0.94% | 0.28% | 0.34% |
| Apr 2026 | 65.3% | 16.1% | 5.9% | 5.9% | 3.9% | 1.3% | 0.97% | 0.29% | 0.35% |
| May 2026 | 65.1% | 16% | 5.9% | 5.9% | 3.9% | 1.6% | 0.96% | 0.29% | 0.29% |
| Jun 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.1% | 1.5% | 0.92% | 0.27% | 0.33% |
| Jul 2026 | 68.5% | 16.9% | 4.1% | 5.1% | 2.8% | 1.1% | 1% | 0.25% | 0.3% |
| Aug 2026 | 66.3% | 16.3% | 4.9% | 4.9% | 4% | 2% | 0.98% | 0.36% | 0.29% |
| Sep 2026 | 61.9% | 15.2% | 6.8% | 6.8% | 5.6% | 1.9% | 1.1% | 0.33% | 0.33% |
How has the Schott and The Jacket Maker comparison changed over the last 12 months?
3 findings
- Schott was ahead of The Jacket Maker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schott’s share of searches among leather jacket brands worldwide moved from 9.3% to 6.8%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, The Jacket Maker’s share of searches among leather jacket brands worldwide moved from 0.46% to 0.33%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for leather jacket brands worldwide in September 2026?
2 changes
In September 2026, Schott gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.
Estimated monthly branded searches for The Jacket Maker worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Schott’s and The Jacket Maker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Schott
1 branded search term
- schott
The Jacket Maker
2 branded search terms
- the jacket maker
- thejacketmaker
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