Brandwave

Sany vs Yanmar:Which is searched more?

In September 2026, Sany had more branded searches than Yanmar among excavator brands worldwide. Sany was estimated to have 110K branded searches compared to Yanmar’s 5.4K, and held a 34% Share of Search versus Yanmar’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among excavator brands worldwide in September 2026Which is more popular in search, Sany or Yanmar?
Sany34%110K searches
vs
Yanmar1.7%5.4K searches

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Which is more popular in search, Sany or Yanmar?

Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sany and Yanmar among excavator brands worldwide, by month

Share of Search by month for Sany, Yanmar. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

How has the Sany and Yanmar comparison changed over the last 12 months?

  • Sany was ahead of Yanmar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sany’s estimated Share of Search among excavator brands worldwide moved from 29.4% to 34%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, Yanmar’s estimated Share of Search among excavator brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for excavator brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

Other head-to-heads among excavator brands

How each brand is measured

Brandwave collects information about searches that people make online using Sany’s and Yanmar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sany

1 branded search term

  • sany

Yanmar

1 branded search term

  • yanmar digger

How the Brand Demand Index is measured

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