Sandleford vs Smart:Which is searched more?
In September 2026, Smart had more branded searches than Sandleford among safe brands worldwide. Smart was estimated to have 1.8M branded searches compared to Sandleford’s 1.9K, and held a 58.8% Share of Search versus Sandleford’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sandleford or Smart?
Compare the safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Sandleford. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | Union | Master Lock | Sandleford |
|---|---|---|---|---|
| Oct 2025 | 53.9% | 44.2% | 1.8% | 0.07% |
| Nov 2025 | 53.9% | 44.2% | 1.8% | 0.05% |
| Dec 2025 | 63.3% | 34.6% | 2.1% | 0.06% |
| Jan 2026 | 63.3% | 34.6% | 2.1% | 0.06% |
| Feb 2026 | 63.3% | 34.6% | 2.1% | 0.06% |
| Mar 2026 | 58.8% | 39.2% | 1.9% | 0.06% |
| Apr 2026 | 58.8% | 39.2% | 1.9% | 0.05% |
| May 2026 | 53.9% | 44.2% | 1.8% | 0.05% |
| Jun 2026 | 71.3% | 26.2% | 2.4% | 0.06% |
| Jul 2026 | 62.9% | 34.5% | 2.5% | 0.07% |
| Aug 2026 | 58.5% | 39% | 2.4% | 0.06% |
| Sep 2026 | 58.8% | 39.2% | 1.9% | 0.06% |
How has the Sandleford and Smart comparison changed over the last 12 months?
3 findings
- Smart was ahead of Sandleford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sandleford’s estimated Share of Search among safe brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among safe brands worldwide moved from 53.9% to 58.8%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for safe brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sandleford worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Other head-to-heads among safe brands
How each brand is measured
Brandwave collects information about searches that people make online using Sandleford’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sandleford
1 branded search term
- sandleford
Smart
1 branded search term
- smart
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