Sainsbury's vs Schwartz:Which is searched more?
In September 2026, Sainsbury's had more branded searches than Schwartz among spaghetti Bolognese brands worldwide. Sainsbury's was estimated to have 9.1M branded searches compared to Schwartz’s 1.9K, and held a 90.9% Share of Search versus Schwartz’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Sainsbury's vs Schwartz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sainsbury's or Schwartz?
Compare the spaghetti bolognese brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sainsbury's, Schwartz. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | HelloFresh | Barilla | Heinz | Schwartz |
|---|---|---|---|---|---|
| Oct 2025 | 88.2% | 7.9% | 1.9% | 1.9% | 0.02% |
| Nov 2025 | 88.8% | 8% | 1.6% | 1.6% | 0.02% |
| Dec 2025 | 92.2% | 5.6% | 1.1% | 1.1% | 0.02% |
| Jan 2026 | 87.3% | 9.5% | 1.6% | 1.6% | 0.03% |
| Feb 2026 | 88.5% | 8% | 2% | 1.6% | 0.03% |
| Mar 2026 | 90.1% | 6.6% | 1.6% | 1.6% | 0.02% |
| Apr 2026 | 92.1% | 4.5% | 1.7% | 1.7% | 0.02% |
| May 2026 | 92.9% | 3.7% | 1.7% | 1.7% | 0.02% |
| Jun 2026 | 93.2% | 3.8% | 1.4% | 1.7% | 0.01% |
| Jul 2026 | 93.8% | 3.1% | 1.7% | 1.4% | 0.02% |
| Aug 2026 | 92.1% | 4.5% | 1.7% | 1.7% | 0.02% |
| Sep 2026 | 90.9% | 5.5% | 2% | 1.6% | 0.02% |
How has the Sainsbury's and Schwartz comparison changed over the last 12 months?
3 findings
- Sainsbury's was ahead of Schwartz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among spaghetti Bolognese brands worldwide moved from 88.2% to 90.9%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Schwartz’s estimated Share of Search among spaghetti Bolognese brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for spaghetti Bolognese brands worldwide in September 2026?
2 changes
In September 2026, Sainsbury's lost estimated Share of Search among spaghetti Bolognese brands worldwide, from 92.1% to 90.9%.
Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Other head-to-heads among spaghetti Bolognese brands
How each brand is measured
Brandwave collects information about searches that people make online using Sainsbury's’ and Schwartz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sainsbury's
1 branded search term
- sainsburys
Schwartz
1 branded search term
- schwartz spices
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.