Rubicon vs Trash Flow:Which is more popular?
In September 2026, Trash Flow had more branded searches than Rubicon among waste management software worldwide. Trash Flow had about 720 branded searches, while Rubicon had 470. Trash Flow made up 7.9% of all waste management software searches we track, and Rubicon accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about waste management software, Trash Flow appeared in three of the five answers and Rubicon in none.
Who do people search for more?
Trash Flow, about 53% more searches than Rubicon
Who does AI mention more?
Trash Flow, mentioned in 3 of 5 answers, Rubicon in 0
Who does AI recommend more?
Trash Flow, the only one of the two named
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Top waste management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trash Flow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubicon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Routeware1st- CurbWaste2nd
- Trash Flow3rd
- ServiceCore4th
Waste Logics5th
Rehrig–
Rubicon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Routeware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CurbWaste4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trash Flow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ServiceCore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waste Logics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rehrig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubicon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waste management software
5 answers
Asked ChatGPT
“Which waste management software should I use?”
Asked ChatGPT
“What are the best waste management software tools?”
Asked ChatGPT
“What's the best waste management software for a waste company?”
Searched Google, AI Overview
“waste management software”
Searched Google, AI Overview
“route management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rubicon or Trash Flow more popular in search?
This chart shows how often people search Google for Rubicon and Trash Flow by name. Each line represents a brand's share of searches for all seven waste management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Trash Flow, Rubicon. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceCore | Routeware | Rehrig | CurbWaste | Trash Flow | Waste Logics | Rubicon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 18.1% | 9.5% | 15.2% | 5.6% | 4.4% | 5.4% |
| Nov 2025 | 43.5% | 19.3% | 10.6% | 10.6% | 7.1% | 4.5% | 4.2% |
| Dec 2025 | 43.1% | 22.7% | 10.5% | 8.6% | 7.1% | 3.6% | 4.4% |
| Jan 2026 | 43.4% | 23.7% | 8.7% | 8.7% | 5.8% | 4% | 5.6% |
| Feb 2026 | 42.7% | 19% | 10.4% | 8.5% | 7% | 5.5% | 6.9% |
| Mar 2026 | 44.2% | 19.1% | 10% | 8.8% | 7.2% | 4.6% | 6% |
| Apr 2026 | 46.3% | 20% | 9.3% | 9.3% | 6.2% | 3.5% | 5.5% |
| May 2026 | 45.7% | 16.6% | 10.4% | 9.1% | 9.1% | 4.1% | 4.9% |
| Jun 2026 | 44.5% | 16.2% | 13.1% | 7.3% | 10.1% | 3.9% | 4.9% |
| Jul 2026 | 45% | 16.4% | 13.3% | 9% | 7.4% | 4.2% | 4.8% |
| Aug 2026 | 45.6% | 19.7% | 10.4% | 9.1% | 6.1% | 4.2% | 4.9% |
| Sep 2026 | 39.4% | 20.8% | 10.9% | 9.6% | 7.9% | 6.2% | 5.1% |
How has the Rubicon and Trash Flow comparison changed over the last 12 months?
3 findings
- Trash Flow was ahead of Rubicon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubicon’s share of searches among waste management software worldwide moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 570 to 470.
- Across the 12 months ending September 2026, Trash Flow’s share of searches among waste management software worldwide moved from 5.6% to 7.9%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for waste management software worldwide in September 2026?
3 changes
In September 2026, Waste Logics overtook Rubicon to rank 6th among waste management software worldwide, with 6.2% of the searches.
In September 2026, Trash Flow gained share of searches among waste management software worldwide, from 6.1% to 7.9%.
Estimated monthly branded searches for Rubicon worldwide fell 17.5% over 12 measured months, from 570 to 470 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rubicon’s and Trash Flow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubicon
3 branded search terms
- rubicon management
- rubicon waste
- rubicon waste management
Trash Flow
1 branded search term
- trash flow
Other head-to-heads among waste management software
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