Rubicon vs ServiceCore:Which is searched more?
In September 2026, ServiceCore had more branded searches than Rubicon among waste management software worldwide. ServiceCore had about 3,600 branded searches, while Rubicon had 470. ServiceCore made up 39.4% of all waste management software searches we track, and Rubicon accounted for 5.1%. These are worldwide searches for English-language branded terms.
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Is Rubicon or ServiceCore more popular in search?
Compare the systems waste companies run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ServiceCore, Rubicon. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceCore | Routeware | Rehrig | CurbWaste | Trash Flow | Waste Logics | Rubicon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 18.1% | 9.5% | 15.2% | 5.6% | 4.4% | 5.4% |
| Nov 2025 | 43.5% | 19.3% | 10.6% | 10.6% | 7.1% | 4.5% | 4.2% |
| Dec 2025 | 43.1% | 22.7% | 10.5% | 8.6% | 7.1% | 3.6% | 4.4% |
| Jan 2026 | 43.4% | 23.7% | 8.7% | 8.7% | 5.8% | 4% | 5.6% |
| Feb 2026 | 42.7% | 19% | 10.4% | 8.5% | 7% | 5.5% | 6.9% |
| Mar 2026 | 44.2% | 19.1% | 10% | 8.8% | 7.2% | 4.6% | 6% |
| Apr 2026 | 46.3% | 20% | 9.3% | 9.3% | 6.2% | 3.5% | 5.5% |
| May 2026 | 45.7% | 16.6% | 10.4% | 9.1% | 9.1% | 4.1% | 4.9% |
| Jun 2026 | 44.5% | 16.2% | 13.1% | 7.3% | 10.1% | 3.9% | 4.9% |
| Jul 2026 | 45% | 16.4% | 13.3% | 9% | 7.4% | 4.2% | 4.8% |
| Aug 2026 | 45.6% | 19.7% | 10.4% | 9.1% | 6.1% | 4.2% | 4.9% |
| Sep 2026 | 39.4% | 20.8% | 10.9% | 9.6% | 7.9% | 6.2% | 5.1% |
How has the Rubicon and ServiceCore comparison changed over the last 12 months?
3 findings
- ServiceCore was ahead of Rubicon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubicon’s share of searches among waste management software worldwide moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 570 to 470.
- Across the 12 months ending September 2026, ServiceCore’s share of searches among waste management software worldwide moved from 41.8% to 39.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for waste management software worldwide in September 2026?
3 changes
In September 2026, Waste Logics overtook Rubicon to rank 6th among waste management software worldwide, with 6.2% of the searches.
In September 2026, ServiceCore lost share of searches among waste management software worldwide, from 45.6% to 39.4%.
Estimated monthly branded searches for Rubicon worldwide fell 17.5% over 12 measured months, from 570 to 470 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rubicon’s and ServiceCore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubicon
3 branded search terms
- rubicon management
- rubicon waste
- rubicon waste management
ServiceCore
1 branded search term
- servicecore
Other head-to-heads among waste management software
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