RMS Beauty vs Well People:Which is more popular?
In October 2026, RMS Beauty had more branded searches than Well People among clean makeup brands worldwide. RMS Beauty had about 49,500 branded searches, while Well People had 5,400. RMS Beauty made up 4.9% of all clean makeup brand searches we track, and Well People accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, RMS Beauty and Well People each appeared in three of the five answers. RMS Beauty was mentioned before Well People in three out of four answers that named either.
Who do people search for more?
RMS Beauty, about 9 searches for every 1 for Well People
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
RMS Beauty, named ahead of Well People in 3 of 4 answers
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Top clean makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RMS Beauty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Well People was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. RMS Beauty was listed before Well People in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ILIA1st
Merit2nd
Saie3rd
Tower 284th- RMS Beauty5th
Kosas6th
Well People7th
bareMinerals8th
Jones Road–
Westman Atelier–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westman Atelier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clean makeup brands
5 answers
Asked ChatGPT
“Which clean makeup brand should I buy?”
Asked ChatGPT
“What are the best clean makeup brands?”
Asked ChatGPT
“What's the best clean makeup for sensitive skin?”
Searched Google, AI Overview
“clean makeup”
Searched Google, AI Overview
“non toxic makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is RMS Beauty or Well People more popular in search?
This chart shows how often people search Google for RMS Beauty and Well People by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RMS Beauty, Well People. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jones Road | Saie | Tower 28 | Westman Atelier | bareMinerals | Merit | Kosas | RMS Beauty | ILIA | Ere Perez | Well People | Kjaer Weis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 13.6% | 16.7% | 13.6% | 9.2% | 13.6% | 13.6% | 9.2% | 5% | 3.4% | 1.2% | 0.45% | 0.45% |
| Dec 2025 | 14.2% | 17.3% | 14.2% | 9.5% | 14.2% | 11.6% | 7.8% | 6.4% | 2.8% | 1% | 0.46% | 0.46% |
| Jan 2026 | 15.4% | 15.4% | 15.4% | 10.3% | 12.6% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.5% | 0.5% |
| Feb 2026 | 14.2% | 14.2% | 14.2% | 11.6% | 14.2% | 11.6% | 7.8% | 6.4% | 3.5% | 1.3% | 0.69% | 0.46% |
| Mar 2026 | 14.7% | 12% | 14.7% | 12% | 14.7% | 12% | 8.1% | 6.6% | 3% | 1.1% | 0.59% | 0.48% |
| Apr 2026 | 15.5% | 12.7% | 15.5% | 12.7% | 12.7% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.62% | 0.51% |
| May 2026 | 16.1% | 13.2% | 16.1% | 10.7% | 13.2% | 8.8% | 8.8% | 5.9% | 4.8% | 1.2% | 0.53% | 0.53% |
| Jun 2026 | 14.3% | 14.3% | 17.5% | 9.6% | 14.3% | 9.6% | 9.6% | 5.3% | 2.9% | 1.6% | 0.57% | 0.47% |
| Jul 2026 | 14.6% | 14.6% | 17.8% | 11.9% | 11.9% | 9.8% | 8% | 6.5% | 2.4% | 1.3% | 0.58% | 0.58% |
| Aug 2026 | 14.1% | 14.1% | 17.2% | 14.1% | 11.5% | 9.4% | 9.4% | 5.2% | 2.8% | 1.3% | 0.56% | 0.46% |
| Sep 2026 | 17.4% | 11.6% | 17.4% | 14.3% | 11.6% | 9.6% | 7.8% | 5.2% | 2.9% | 1.3% | 0.46% | 0.46% |
| Oct 2026 | 16.2% | 16.2% | 16.2% | 13.3% | 10.8% | 10.8% | 7.3% | 4.9% | 2.2% | 1.2% | 0.53% | 0.43% |
How has branded search for RMS Beauty and Well People changed worldwide over the last 12 months?
3 findings
- RMS Beauty was ahead of Well People in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, RMS Beauty’s share of searches among clean makeup brands worldwide moved from 5% to 4.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending October 2026, Well People’s share of searches among clean makeup brands worldwide moved from 0.45% to 0.53%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for clean makeup brands worldwide in October 2026?
2 changes
In October 2026, Well People rose from 12th to 11th among clean makeup brands worldwide.
Estimated monthly branded searches for RMS Beauty worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
How are RMS Beauty’s and Well People’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RMS Beauty’s and Well People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RMS Beauty
1 branded search term
- rms beauty
Well People
1 branded search term
- well people makeup
Other head-to-heads among clean makeup brands
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