Rhino vs SketchUp:Which is more popular?
In September 2026, SketchUp had more branded searches than Rhino among CAD and 3D design software worldwide. SketchUp had about 1.5 million branded searches, while Rhino had 60,500. SketchUp made up 10.9% of all CAD and 3D design software searches we track, and Rhino accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about CAD and 3D design software, SketchUp appeared in three of the five answers and Rhino in two. Rhino and SketchUp were each mentioned first in two of the four answers that named either.
Who do people search for more?
SketchUp, about 25 searches for every 1 for Rhino
Who does AI mention more?
SketchUp, mentioned in 3 of 5 answers, Rhino in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top CAD and 3D design software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SketchUp was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rhino was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rhino and SketchUp were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fusion 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Onshape4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SolidWorks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blender4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tinkercad3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- AutoCAD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SketchUp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FreeCAD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shapr3D3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rhino2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CAD and 3D design software
5 answers
Asked ChatGPT
“Which CAD or 3D design tool should I use?”
Asked ChatGPT
“What are the best CAD and 3D design tools?”
Asked ChatGPT
“What's the best CAD or 3D design tool for product design?”
Searched Google, AI Overview
“best cad software”
Searched Google, AI Overview
“3d design software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Rhino or SketchUp more popular in search?
This chart shows how often people search Google for Rhino and SketchUp by name. Each line represents a brand's share of searches for all 11 CAD and 3D design software we track, month by month, from English-language searches worldwide.
Share of searches by month for SketchUp, Rhino. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinkercad | AutoCAD | SketchUp | Onshape | SolidWorks | FreeCAD | Fusion 360 | Revit | Blender | Shapr3D | Rhino |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.4% | 11.5% | 7.7% | 3.5% | 2.8% | 3.5% | 2.3% | 1% | 0.46% | 0.46% |
| Nov 2025 | 53.3% | 10.7% | 13% | 7.1% | 3.9% | 3.2% | 3.9% | 2.6% | 1.2% | 0.64% | 0.43% |
| Dec 2025 | 52.4% | 10.4% | 12.8% | 7% | 3.9% | 3.9% | 4.7% | 2.1% | 1.4% | 0.78% | 0.52% |
| Jan 2026 | 48.9% | 9.8% | 14.6% | 8% | 4.4% | 3.6% | 5.4% | 2.4% | 1.6% | 0.72% | 0.59% |
| Feb 2026 | 54.6% | 8.9% | 13.4% | 7.3% | 4% | 3.3% | 4% | 2.2% | 1.2% | 0.66% | 0.44% |
| Mar 2026 | 52.4% | 10.5% | 12.8% | 8.5% | 3.9% | 3.2% | 3.9% | 2.6% | 1.2% | 0.63% | 0.52% |
| Apr 2026 | 55% | 9% | 13.5% | 7.4% | 3.3% | 3.3% | 4% | 2.2% | 1.2% | 0.67% | 0.44% |
| May 2026 | 55.8% | 9.1% | 13.6% | 7.5% | 3.4% | 2.7% | 3.4% | 2.2% | 1.2% | 0.67% | 0.45% |
| Jun 2026 | 53.9% | 10.7% | 13.2% | 5.9% | 4% | 3.2% | 4% | 2.7% | 1.2% | 0.65% | 0.53% |
| Jul 2026 | 46.9% | 11.5% | 14% | 6.3% | 5.2% | 4.2% | 5.2% | 3.4% | 1.9% | 0.85% | 0.69% |
| Aug 2026 | 50.1% | 12.2% | 12.2% | 6.7% | 4.5% | 3.7% | 4.5% | 3% | 1.7% | 0.74% | 0.61% |
| Sep 2026 | 54.1% | 10.9% | 10.9% | 8.8% | 4% | 3.3% | 3.3% | 2.7% | 1.2% | 0.54% | 0.44% |
How has the Rhino and SketchUp comparison changed over the last 12 months?
3 findings
- SketchUp was ahead of Rhino in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rhino’s share of searches among CAD and 3D design software worldwide moved from 0.46% to 0.44%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, SketchUp’s share of searches among CAD and 3D design software worldwide moved from 11.5% to 10.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for CAD and 3D design software worldwide in September 2026?
2 changes
In September 2026, SketchUp lost share of searches among CAD and 3D design software worldwide, from 12.2% to 10.9%.
Estimated monthly branded searches for Rhino worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Rhino’s and SketchUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among CAD and 3D design software
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