Retell AI vs Vapi:Which is more popular by branded search?
In August 2026, Retell AI had more branded searches than Vapi among AI voice agents worldwide. Retell AI was estimated to have 74K branded searches compared to Vapi’s 22.2K, and held a 65.1% Share of Search versus Vapi’s 19.5%. These are worldwide searches for English-language branded terms.
Follow Retell AI vs Vapi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Retell AI or Vapi?
Compare the platforms used to build AI voice agents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Retell AI, Vapi. The figures are in the table below the chart.
View monthly share of search table
| Month | Retell AI | Vapi | Bland AI | Synthflow |
|---|---|---|---|---|
| Oct 2025 | 54.1% | 24.2% | 10.8% | 10.8% |
| Nov 2025 | 55.2% | 24.7% | 11% | 9% |
| Dec 2025 | 60.1% | 22% | 9.8% | 8% |
| Jan 2026 | 58.8% | 21.5% | 11.8% | 7.9% |
| Feb 2026 | 58.1% | 21.3% | 14.2% | 6.4% |
| Mar 2026 | 54.8% | 24.5% | 13.4% | 7.3% |
| Apr 2026 | 56.9% | 25.5% | 11.4% | 6.2% |
| May 2026 | 53.9% | 29.5% | 10.8% | 5.9% |
| Jun 2026 | 55.5% | 24.9% | 13.6% | 6.1% |
| Jul 2026 | 55.5% | 24.9% | 13.6% | 6.1% |
| Aug 2026 | 65.1% | 19.5% | 10.6% | 4.7% |
| Sep 2026 | — | — | — | — |
How has the Retell AI and Vapi comparison changed over the last 12 months?
3 findings
- Retell AI was ahead of Vapi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Retell AI’s estimated Share of Search among AI voice agents worldwide moved from 54.1% to 65.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Vapi’s estimated Share of Search among AI voice agents worldwide moved from 24.2% to 19.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for AI voice agents worldwide in August 2026?
2 changes
In August 2026, Retell AI gained estimated Share of Search among AI voice agents worldwide, from 55.5% to 65.1%.
In August 2026, Vapi lost estimated Share of Search among AI voice agents worldwide, from 24.9% to 19.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Retell AI’s and Vapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.