Reebok vs Timberland:Which is searched more?
In September 2026, Timberland had more branded searches than Reebok among composite Toe brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Reebok’s 2M, and held a 51.4% Share of Search versus Reebok’s 46.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reebok or Timberland?
Compare the composite toe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Reebok. The figures are in the table below the chart.
View monthly share of search table
| Month | Timberland | Reebok | Timberland PRO | KEEN |
|---|---|---|---|---|
| Oct 2025 | 58.7% | 39.8% | 1.1% | 0.43% |
| Nov 2025 | 63.5% | 35.3% | 0.94% | 0.31% |
| Dec 2025 | 62% | 36.5% | 1.1% | 0.35% |
| Jan 2026 | 57.8% | 40.5% | 1.3% | 0.43% |
| Feb 2026 | 52.4% | 45.6% | 1.4% | 0.58% |
| Mar 2026 | 42.5% | 55.5% | 1.4% | 0.62% |
| Apr 2026 | 46.6% | 51.4% | 1.3% | 0.75% |
| May 2026 | 46.5% | 51.4% | 1.3% | 0.84% |
| Jun 2026 | 42% | 55.7% | 1.4% | 0.92% |
| Jul 2026 | 46.5% | 51.3% | 1.3% | 0.94% |
| Aug 2026 | 50.5% | 47.4% | 1.4% | 0.74% |
| Sep 2026 | 51.4% | 46.4% | 1.4% | 0.76% |
How has the Reebok and Timberland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Reebok took it in March 2026, Timberland took it in August 2026.
- Across the 12 months ending September 2026, Reebok’s estimated Share of Search among composite Toe brands worldwide moved from 39.8% to 46.4%, and its estimated monthly branded searches moved from 2.3M to 2M.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among composite Toe brands worldwide moved from 58.7% to 51.4%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for composite Toe brands worldwide in September 2026?
2 changes
In September 2026, Timberland gained estimated Share of Search among composite Toe brands worldwide, from 50.5% to 51.4%.
In September 2026, Reebok lost estimated Share of Search among composite Toe brands worldwide, from 47.4% to 46.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Reebok’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reebok
4 branded search terms
- reebok
- reebok classic
- reebok nano 5
- reebok shoes
Timberland
1 branded search term
- timberland
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