Brandwave

Reddit vs Valve:Which is searched more?

In September 2026, Reddit had more branded searches than Valve among steam Deck brands worldwide. Reddit was estimated to have 55.6M branded searches compared to Valve’s 550K, and held a 95% Share of Search versus Valve’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among steam Deck brands worldwide in September 2026Which is more popular in search, Reddit or Valve?
Reddit95%55.6M searches
vs
Valve0.94%550K searches

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Which is more popular in search, Reddit or Valve?

Compare the steam deck brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Reddit and Valve among steam Deck brands worldwide, by month

Share of Search by month for Reddit, Valve. The figures are in the table below the chart.

View monthly share of search table
MonthRedditGeForce NowValveGOG
Oct 202594.7%3.8%1.1%0.34%
Nov 202593%4.6%2%0.34%
Dec 202592.9%5.6%1.1%0.41%
Jan 202694.8%3.8%1.1%0.28%
Feb 202695.6%3.1%0.95%0.28%
Mar 202695%3.8%0.94%0.28%
Apr 202695.7%3.1%0.95%0.23%
May 202695.7%3.1%0.95%0.23%
Jun 202695.7%3.1%0.95%0.23%
Jul 202695.6%3.1%0.95%0.28%
Aug 202695.9%3.2%0.78%0.19%
Sep 202695%3.8%0.94%0.28%

How has the Reddit and Valve comparison changed over the last 12 months?

  • Reddit was ahead of Valve in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Reddit’s estimated Share of Search among steam Deck brands worldwide moved from 94.7% to 95%, and its estimated monthly branded searches moved from 45.5M to 55.6M.
  • Across the 12 months ending September 2026, Valve’s estimated Share of Search among steam Deck brands worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for steam Deck brands worldwide in September 2026?

  1. In September 2026, Reddit lost estimated Share of Search among steam Deck brands worldwide, from 95.9% to 95%.

Other head-to-heads among steam Deck brands

How each brand is measured

Brandwave collects information about searches that people make online using Reddit’s and Valve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reddit

1 branded search term

  • reddit

Valve

1 branded search term

  • valve

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.