Brandwave

Real Geeks vs Sierra Interactive:Which is more popular?

In September 2026, Real Geeks had more branded searches than Sierra Interactive among real estate CRM platforms worldwide. Real Geeks had about 2,900 branded searches, while Sierra Interactive had 2,400. Real Geeks made up 1.6% of all real estate CRM platform searches we track, and Sierra Interactive accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about real estate CRM platforms, Real Geeks appeared in three of the five answers and Sierra Interactive in one. Real Geeks was mentioned before Sierra Interactive in every answer that named either.

Among real estate CRM platforms worldwide in September 2026

Who do people search for more?

Real Geeks, about 21% more searches than Sierra Interactive

Real Geeks 2.9K searchesSierra Interactive 2.4K searches

Who does AI mention more?

Real Geeks, mentioned in 3 of 5 answers, Sierra Interactive in 1

Real Geeks in 3 of 5Sierra Interactive in 1 of 5

Who does AI recommend more?

Real Geeks, named ahead of Sierra Interactive in 3 of 3 answers

Real Geeks first in 3Sierra Interactive never first

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Top real estate CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Real Geeks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sierra Interactive was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Real Geeks was listed before Sierra Interactive in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Follow Up Boss1st
  2. Wise Agent2nd
  3. Lofty3rd
  4. BoldTrail4th
  5. Real Geeks5th
  6. kvCORE6th
  7. Sierra Interactive7th
  8. BoomTown–
  9. LionDesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Follow Up Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise Agent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lofty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BoldTrail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Real Geeks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • kvCORE2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sierra Interactive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BoomTown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LionDesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Real Geeks or Sierra Interactive more popular in search?

This chart shows how often people search Google for Real Geeks and Sierra Interactive by name. Each line represents a brand's share of searches for all nine real estate CRM platforms we track, month by month, from English-language searches worldwide.

Real Geeks and Sierra Interactive among real estate CRM platforms worldwide, by month

Share of searches by month for Real Geeks, Sierra Interactive. The figures are in the table below the chart.

View monthly share of searches table
MonthFollow Up BossBoomTownBoldTrailWise AgentLoftyReal GeeksSierra InteractivekvCORELionDesk
Oct 202541.2%41.2%4.5%3%1.6%2.4%2%3%1.1%
Nov 202537.6%46%4.1%2.7%1.8%2.2%1.8%2.7%0.99%
Dec 202537.8%46.3%4.1%2.8%1.5%2.3%1.5%2.8%1%
Jan 202642.1%42.1%4.6%2.5%1.4%2.5%1.4%2.5%0.88%
Feb 202641.5%41.5%5.6%2.5%1.6%2.5%1.6%2.5%0.73%
Mar 202641.5%41.5%5.5%2.5%1.6%2.5%1.6%2.5%0.9%
Apr 202642.1%42.1%5.6%2.5%1.6%2%1.4%2%0.57%
May 202642.5%42.5%5.7%2.1%1.7%2.1%1.4%1.7%0.57%
Jun 202643.4%43.4%4.7%2.1%1.4%1.7%1.4%1.4%0.52%
Jul 202635.8%53.3%3.9%1.7%1.2%1.4%1.2%1.2%0.35%
Aug 202618.6%75.7%2%0.91%0.73%0.73%0.6%0.48%0.18%
Sep 202648.4%39.6%4.3%1.9%1.6%1.6%1.3%1%0.38%

How has the Real Geeks and Sierra Interactive comparison changed over the last 12 months?

3 findings

How did search popularity change for real estate CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Real Geeks gained share of searches among real estate CRM platforms worldwide, from 0.73% to 1.6%.

  2. In September 2026, Sierra Interactive gained share of searches among real estate CRM platforms worldwide, from 0.6% to 1.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Real Geeks’ and Sierra Interactive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Real Geeks

1 branded search term

  • real geeks

Sierra Interactive

1 branded search term

  • sierra interactive

How the Brand Demand Index is measured

Other head-to-heads among real estate CRM platforms

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