Brandwave

Real estate CRM platforms:Which brands are most popular in search?

In August 2026, BoomTown was the most searched among real estate CRM platforms worldwide, with an estimated 301K branded searches and 78.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BoomTown78.5%
  2. Follow Up Boss19.3%
  3. Wise Agent0.94%
  4. Sierra Interactive0.63%
  5. kvCORE0.5%
  6. LionDesk0.19%

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Share of SearchLeaderboard

Compare the real estate crm platforms people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among real estate CRM platforms worldwide, by month

Share of Search by month for BoomTown, Follow Up Boss. The figures are in the table below the chart.

View monthly share of search table
MonthBoomTownFollow Up BossWise AgentSierra InteractivekvCORELionDesk
Oct 202545%45%3.3%2.2%3.3%1.2%
Nov 202550.1%40.9%3%2%3%1.1%
Dec 202550.2%41.1%3%1.6%3%1.1%
Jan 202646%46%2.7%1.5%2.7%0.97%
Feb 202646%46%2.7%1.8%2.7%0.81%
Mar 202645.9%45.9%2.7%1.8%2.7%0.99%
Apr 202646.4%46.4%2.8%1.5%2.3%0.63%
May 202646.9%46.9%2.3%1.5%1.8%0.63%
Jun 202647%47%2.3%1.5%1.5%0.56%
Jul 202657%38.3%1.9%1.2%1.2%0.37%
Aug 202678.5%19.3%0.94%0.63%0.5%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.BoomTown

    78.5%

    Held 1st. 301K estimated branded searches, +173.6% vs prior month. Share +21.5 points.

  2. 2.Follow Up Boss

    19.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -19 points.

  3. 3.Wise Agent

    0.94%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Sierra Interactive

    0.63%

    Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.kvCORE

    0.5%

    Moved from 4th to 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.

  6. 6.LionDesk

    0.19%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among real estate CRM platforms worldwide?

In August 2026, BoomTown was the most searched among real estate CRM platforms worldwide, with an estimated 301K branded searches and 78.5% estimated Share of Search within this set. Follow Up Boss is in 2nd place, 59.2 percentage points behind at 19.3% Share of Search.

Global real estate CRM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BoomTown45% → 78.5%78.5%Aug 202645%Oct 20251st
Follow Up Boss45% → 19.3%47%Jun 202619.3%Aug 20262nd
Wise Agent3.3% → 0.94%3.3%Oct 20250.94%Aug 20264th → 3rd
Sierra Interactive2.2% → 0.63%2.2%Oct 20250.63%Aug 20265th → 4th
kvCORE3.3% → 0.5%3.3%Oct 20250.5%Aug 20263rd → 5th
LionDesk1.2% → 0.19%1.2%Oct 20250.19%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, BoomTown’s estimated Share of Search among real estate CRM platforms worldwide increased from 45% to 78.5%.
  • Across the 11 months ending August 2026, Follow Up Boss’ estimated Share of Search among real estate CRM platforms worldwide decreased from 45% to 19.3%.
  • Across the 11 months ending August 2026, Wise Agent’s estimated Share of Search among real estate CRM platforms worldwide decreased from 3.3% to 0.94%.
  • Across the 11 months ending August 2026, Sierra Interactive’s estimated Share of Search among real estate CRM platforms worldwide decreased from 2.2% to 0.63%.
  • Across the 11 months ending August 2026, kvCORE’s estimated Share of Search among real estate CRM platforms worldwide decreased from 3.3% to 0.5%.
  • Across the 11 months ending August 2026, LionDesk’s estimated Share of Search among real estate CRM platforms worldwide decreased from 1.2% to 0.19%.
  • Across the 11 months ending August 2026, Follow Up Boss’ estimated Share of Search among real estate CRM platforms worldwide peaked at 47% in June 2026 and was lowest at 19.3% in August 2026.
  • Across the 11 months ending August 2026, Wise Agent rose from 4th to 3rd among real estate CRM platforms worldwide.
  • Across the 11 months ending August 2026, Sierra Interactive rose from 5th to 4th among real estate CRM platforms worldwide.
  • Across the 11 months ending August 2026, kvCORE fell from 3rd to 5th among real estate CRM platforms worldwide.

How did search popularity change for real estate CRM platforms worldwide in August 2026?

  1. In August 2026, BoomTown gained estimated Share of Search among real estate CRM platforms worldwide, from 57% to 78.5%.

  2. In August 2026, Follow Up Boss lost estimated Share of Search among real estate CRM platforms worldwide, from 38.3% to 19.3%.

  3. In August 2026, Wise Agent lost estimated Share of Search among real estate CRM platforms worldwide, from 1.9% to 0.94%.

  4. In August 2026, kvCORE lost estimated Share of Search among real estate CRM platforms worldwide, from 1.2% to 0.5%.

  5. In August 2026, Sierra Interactive lost estimated Share of Search among real estate CRM platforms worldwide, from 1.2% to 0.63%.

  6. Estimated monthly branded searches for LionDesk worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.

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