Qualatex vs Tuftex:Which is more popular by branded search?
In August 2026, Tuftex had more branded searches than Qualatex among balloons worldwide. Tuftex was estimated to have 14.8K branded searches compared to Qualatex’s 3.6K, and held a 1.4% Share of Search versus Qualatex’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Qualatex or Tuftex?
Compare the balloons people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tuftex, Qualatex. The figures are in the table below the chart.
View monthly share of search table
| Month | Party City | Tuftex | Sempertex | Qualatex | Gemar | Anagram |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.53% | 0.29% | 0.19% | 0.07% | 0.07% |
| Nov 2025 | 97.2% | 1.2% | 0.79% | 0.43% | 0.18% | 0.18% |
| Dec 2025 | 98% | 0.79% | 0.53% | 0.35% | 0.16% | 0.16% |
| Jan 2026 | 96.8% | 1.2% | 0.96% | 0.52% | 0.23% | 0.28% |
| Feb 2026 | 97.3% | 0.96% | 0.79% | 0.53% | 0.23% | 0.23% |
| Mar 2026 | 96.5% | 1.4% | 0.96% | 0.64% | 0.23% | 0.23% |
| Apr 2026 | 95.8% | 1.7% | 1.2% | 0.77% | 0.28% | 0.28% |
| May 2026 | 95.2% | 2.6% | 1.2% | 0.63% | 0.23% | 0.18% |
| Jun 2026 | 96% | 2.1% | 0.95% | 0.52% | 0.18% | 0.18% |
| Jul 2026 | 95.8% | 2.1% | 1.2% | 0.51% | 0.22% | 0.19% |
| Aug 2026 | 96.9% | 1.4% | 0.96% | 0.35% | 0.18% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Qualatex and Tuftex comparison changed over the last 12 months?
3 findings
- Tuftex was ahead of Qualatex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualatex’s estimated Share of Search among balloons worldwide moved from 0.19% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide moved from 0.53% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for balloons worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Qualatex’s and Tuftex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.