Brandwave

Qapital vs SoFi:Which is more popular?

In September 2026, SoFi had more branded searches than Qapital among savings apps worldwide. SoFi had about 1.2 million branded searches, while Qapital had 2,900. SoFi made up 40.3% of all savings app searches we track, and Qapital accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about savings apps, SoFi appeared in three of the five answers and Qapital in two. SoFi was mentioned before Qapital in three out of five answers.

Among savings apps worldwide in September 2026

Who do people search for more?

SoFi, about 421 searches for every 1 for Qapital

SoFi 1.2M searchesQapital 2.9K searches

Who does AI mention more?

SoFi, mentioned in 3 of 5 answers, Qapital in 2

SoFi in 3 of 5Qapital in 2 of 5

Who does AI recommend more?

SoFi, named ahead of Qapital in 3 of 5 answers

SoFi first in 3Qapital first in 2

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Top savings apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Qapital was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SoFi was listed before Qapital in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Ally Bank2nd
  3. Acorns3rd
  4. Oportun4th
  5. Chime5th
  6. Qapital6th
  7. Rocket Money7th
  8. Monzo–
  9. Marcus–
  10. Moneybox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about savings apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Qapital or SoFi more popular in search?

This chart shows how often people search Google for Qapital and SoFi by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.

Qapital and SoFi among savings apps worldwide, by month

Share of searches by month for SoFi, Qapital. The figures are in the table below the chart.

View monthly share of searches table
MonthSoFiAlly BankMonzoMarcusRocket MoneyOportunMoneyboxChimeQapitalAcorns
Oct 202538.7%17.4%11.6%12.1%7.8%7.8%4.4%0.08%0.14%<0.01%
Nov 202536.8%16.5%11%14%7.4%9%5%0.07%0.16%<0.01%
Dec 202534.3%18.9%10.1%13%10.3%8.4%4.7%0.07%0.15%<0.01%
Jan 202635.1%15.8%10.6%13.5%12.9%7.1%4.8%0.09%0.16%<0.01%
Feb 202634.7%19.1%10.4%13.2%10.5%7%4.8%0.1%0.19%<0.01%
Mar 202636.9%20.3%10.8%11.6%9.1%6.1%5.1%0.09%0.13%<0.01%
Apr 202637.9%20.9%11%11.8%7.6%6.2%4.3%0.09%0.11%<0.01%
May 202640.6%18.3%12%10.4%8.2%6.7%3.7%0.1%0.12%<0.01%
Jun 202641.5%18.7%10.5%10.7%6.8%6.8%4.7%0.11%0.12%<0.01%
Jul 202640.1%18.1%12%10.3%8.1%6.6%4.5%0.1%0.12%<0.01%
Aug 202639.6%17.8%14.2%10.1%8%6.5%3.6%0.1%0.09%<0.01%
Sep 202640.3%18.2%12.7%10.3%8.1%6.6%3.7%0.1%0.1%<0.01%

How has the Qapital and SoFi comparison changed over the last 12 months?

3 findings
  • SoFi was ahead of Qapital in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Qapital’s share of searches among savings apps worldwide moved from 0.14% to 0.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for savings apps worldwide in September 2026?

2 changes
  1. In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%.

  2. Estimated monthly branded searches for Qapital worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qapital’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qapital

1 branded search term

  • qapital

SoFi

1 branded search term

  • sofi

How the Brand Demand Index is measured

Other head-to-heads among savings apps

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