Brandwave

Pupford vs Woofz:Which is more popular?

In September 2026, Woofz had more branded searches than Pupford among dog training apps worldwide. Woofz had about 5,400 branded searches, while Pupford had 4,400. Woofz made up 36.1% of all dog training app searches we track, and Pupford accounted for 29.5%. When we asked ChatGPT and Google AI Overviews about dog training apps, Pupford appeared in all five answers and Woofz in three. Pupford was mentioned before Woofz in every answer.

Among dog training apps worldwide in September 2026

Who do people search for more?

Woofz, about 23% more searches than Pupford

Woofz 5.4K searchesPupford 4.4K searches

Who does AI mention more?

Pupford, mentioned in every answer we collected

Pupford in 5 of 5Woofz in 3 of 5

Who does AI recommend more?

Pupford, named ahead of Woofz in every answer

Pupford first in 5Woofz never first

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Top dog training apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pupford appeared in all five answers. Woofz was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pupford was listed before Woofz in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zigzag1st
  2. Dogo2nd
  3. Pupford3rd
  4. Puppr4th
  5. Woofz5th
  6. GoodPup6th
  7. Waggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pupford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dogo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zigzag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woofz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoodPup1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog training apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Pupford or Woofz more popular in search?

This chart shows how often people search Google for Pupford and Woofz by name. Each line represents a brand's share of searches for all seven dog training apps we track, month by month, from English-language searches worldwide.

Pupford and Woofz among dog training apps worldwide, by month

Share of searches by month for Woofz, Pupford. The figures are in the table below the chart.

View monthly share of searches table
MonthWoofzPupfordGoodPupDogoPupprZigzagWaggle
Oct 202540.8%27.2%14.8%8%5.4%2.1%1.6%
Nov 202535.3%28.8%15.7%10.5%5.8%1.4%2.6%
Dec 202539.8%26.6%14.5%7.8%6%1.7%3.6%
Jan 202644.4%24.1%13.1%8.8%5.5%2%2.1%
Feb 202642.3%28.2%12.2%8.3%4.6%1.9%2.5%
Mar 202636.7%29.9%16.3%8.8%4%2.5%1.8%
Apr 202632.7%32.7%14.1%9.7%5.4%3.4%1.9%
May 202629.9%36.7%16.3%8.8%4%2.4%1.8%
Jun 202633.3%33.3%14.4%9.8%4.5%2.8%2%
Jul 202637.8%30.8%13.3%9.1%4.1%3%1.8%
Aug 202636.5%29.8%16.2%8.8%4%2.9%1.8%
Sep 202636.1%29.5%16.1%10.7%3.9%1.9%1.7%

How has the Pupford and Woofz comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Pupford took it in May 2026, Woofz took it in July 2026.
  • Across the 12 months ending September 2026, Pupford’s share of searches among dog training apps worldwide moved from 27.2% to 29.5%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Woofz’s share of searches among dog training apps worldwide moved from 40.8% to 36.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for dog training apps worldwide in September 2026?

2 changes
  1. Pupford’s share of searches among dog training apps worldwide has lost ground for 3 months in a row, from 33.3% to 29.5% in September 2026.

  2. Estimated monthly branded searches for Woofz worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pupford’s and Woofz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pupford

1 branded search term

  • pupford

Woofz

1 branded search term

  • woofz

How the Brand Demand Index is measured

Other head-to-heads among dog training apps

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