Brandwave

Puleo vs Vickerman:Which is more popular?

In October 2026, Puleo had more branded searches than Vickerman among artificial Christmas tree brands worldwide. Puleo had about 4,400 branded searches, while Vickerman had 1,900. Puleo made up 0.84% of all artificial Christmas tree brand searches we track, and Vickerman accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about artificial Christmas tree brands, neither Puleo nor Vickerman appeared in any of the five answers.

Among artificial Christmas tree brands worldwide in October 2026

Who do people search for more?

Puleo, about 2 searches for every 1 for Vickerman

Puleo 4.4K searchesVickerman 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Puleo in 0 of 5Vickerman in 0 of 5

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Top artificial Christmas tree brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Puleo nor Vickerman showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Balsam Hill1st
  2. National Tree Company2nd
  3. King of Christmas3rd
  4. Christmas Tree World–
  5. Puleo–
  6. Treetopia–
  7. Vickerman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Balsam Hill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Tree Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • King of Christmas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christmas Tree World0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Treetopia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vickerman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artificial Christmas tree brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Puleo or Vickerman more popular in search?

This chart shows how often people search Google for Puleo and Vickerman by name. Each line represents a brand's share of searches for all seven artificial Christmas tree brands we track, month by month, from English-language searches worldwide.

Puleo and Vickerman among artificial Christmas tree brands worldwide, by month

Share of searches by month for Puleo, Vickerman. The figures are in the table below the chart.

View monthly share of searches table
MonthBalsam HillNational Tree CompanyChristmas Tree WorldKing of ChristmasPuleoTreetopiaVickerman
Nov 202586.2%5.1%2.8%4.2%1%0.37%0.31%
Dec 202586.1%6.9%2.1%3.1%0.93%0.51%0.34%
Jan 202681%10.2%2.5%3.1%1.1%1.7%0.49%
Feb 202674.6%6.7%1.7%3%1.1%12.4%0.6%
Mar 202674.9%6.9%1.7%2.4%0.76%12.8%0.5%
Apr 202676.5%5.5%1.7%2.5%0.6%12.7%0.49%
May 202678.1%5.4%1.7%3.7%0.48%10.2%0.48%
Jun 202678.1%5.3%2%5.3%0.58%8%0.71%
Jul 202685.8%3.9%1.4%3.9%0.53%3.9%0.53%
Aug 202678.4%5.4%4.4%6.6%0.72%3.6%0.88%
Sep 202684.6%4.8%3.9%3.9%0.92%1.4%0.48%
Oct 202687%4.2%3.4%3.4%0.84%0.68%0.36%

How has branded search for Puleo and Vickerman changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Vickerman took it in June 2026, Puleo took it in September 2026.
  • Across the 12 months ending October 2026, Puleo’s share of searches among artificial Christmas tree brands worldwide moved from 1% to 0.84%, and its estimated monthly branded searches moved from 18.1K to 4.4K.
  • Across the 12 months ending October 2026, Vickerman’s share of searches among artificial Christmas tree brands worldwide moved from 0.31% to 0.36%, and its estimated monthly branded searches moved from 5.4K to 1.9K.

How did search popularity change for artificial Christmas tree brands worldwide in October 2026?

2 changes

  1. In October 2026, Puleo rose from 6th to 5th among artificial Christmas tree brands worldwide.

  2. Estimated monthly branded searches for Vickerman worldwide fell 64.8% over 12 measured months, from 5.4K to 1.9K in October 2026.

How are Puleo’s and Vickerman’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Puleo’s and Vickerman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Puleo

1 branded search term

  • puleo christmas tree

Vickerman

1 branded search term

  • vickerman christmas tree

How the Brand Demand Index is measured

Other head-to-heads among artificial Christmas tree brands

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