Brandwave

Pricefx vs PROS:Which is more popular by branded search?

In August 2026, Pricefx had more branded searches than PROS among pricing optimisation software worldwide. Pricefx was estimated to have 2.9K branded searches compared to PROS’s 320, and held a 35.7% Share of Search versus PROS’s 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among pricing optimisation software worldwide in August 2026Which is more popular in search, Pricefx or PROS?
Pricefx35.7%2.9K searches
vs
PROS3.9%320 searches

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Which is more popular in search, Pricefx or PROS?

Compare the pricing optimisation software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pricefx and PROS among pricing optimisation software worldwide, by month

Share of Search by month for Pricefx, PROS. The figures are in the table below the chart.

View monthly share of search table
MonthPricefxVendavoCompeteraZilliantPROSFlintfox
Oct 202537%24.4%13.4%20.2%5%0.08%
Nov 202535.6%28.7%15.8%15.8%3.9%0.1%
Dec 202535.6%28.7%12.9%18.8%3.9%0.1%
Jan 202637.6%24.8%13.7%20.5%3.3%0.09%
Feb 202639%25.7%14.2%16.8%4.3%0.09%
Mar 202639%25.7%14.2%16.8%4.3%0.09%
Apr 202638.7%25.8%14%17.2%4.2%0.11%
May 202640.3%26.9%14.6%14.6%3.6%0.11%
Jun 202638.4%30.9%10.7%17.1%2.8%0.11%
Jul 202631.8%39.4%11%14.2%3.5%0.11%
Aug 202635.7%35.7%12.3%12.3%3.9%0.12%
Sep 2026——————

How has the Pricefx and PROS comparison changed over the last 12 months?

  • Pricefx was ahead of PROS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pricefx’s estimated Share of Search among pricing optimisation software worldwide moved from 37% to 35.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
  • Across the 11 months ending August 2026, PROS’s estimated Share of Search among pricing optimisation software worldwide moved from 5% to 3.9%, and its estimated monthly branded searches moved from 590 to 320.

How did search popularity change for pricing optimisation software worldwide in August 2026?

  1. In August 2026, Pricefx overtook Vendavo to take the highest estimated Share of Search among pricing optimisation software worldwide, at 35.7%.

  2. Estimated monthly branded searches for PROS worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pricefx’s and PROS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pricefx

1 branded search term

  • pricefx

PROS

1 branded search term

  • pros cpq

How the Brand Demand Index is measured

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