Premier vs Water Crackers:Which is more popular by branded search?
In August 2026, Premier had more branded searches than Water Crackers among crackers worldwide. Premier was estimated to have 3.4M branded searches compared to Water Crackers’ 22.2K, and held a 76.1% Share of Search versus Water Crackers’ 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Premier or Water Crackers?
Compare the crackers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Premier, Water Crackers. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier | Jacob's | Carr's | Ritz | Tuc | Water Crackers |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 11% | 2.7% | 2.2% | 2.2% | 0.54% |
| Nov 2025 | 84.6% | 9.3% | 2.3% | 1.9% | 1.5% | 0.46% |
| Dec 2025 | 86.4% | 7.8% | 1.9% | 1.9% | 1.6% | 0.47% |
| Jan 2026 | 86.5% | 7.8% | 1.9% | 1.9% | 1.6% | 0.38% |
| Feb 2026 | 84.7% | 9.3% | 1.9% | 1.9% | 1.9% | 0.38% |
| Mar 2026 | 84.4% | 9.3% | 2.3% | 1.9% | 1.9% | 0.37% |
| Apr 2026 | 86.8% | 7.8% | 1.9% | 1.6% | 1.6% | 0.32% |
| May 2026 | 90% | 5.4% | 1.6% | 1.3% | 1.3% | 0.27% |
| Jun 2026 | 64.2% | 19.2% | 7.1% | 3.9% | 4.7% | 0.95% |
| Jul 2026 | 66.8% | 20.1% | 4.9% | 3.3% | 4% | 0.81% |
| Aug 2026 | 76.1% | 15.3% | 3.1% | 2.5% | 2.5% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Premier and Water Crackers comparison changed over the last 12 months?
3 findings
- Premier was ahead of Water Crackers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide moved from 81.4% to 76.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Water Crackers’ estimated Share of Search among crackers worldwide moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for crackers worldwide in August 2026?
2 changes
In August 2026, Premier gained estimated Share of Search among crackers worldwide, from 66.8% to 76.1%.
Estimated monthly branded searches for Water Crackers worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Premier’s and Water Crackers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Premier
1 branded search term
- premier
Water Crackers
1 branded search term
- water crackers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.