How popular isPremier in search?
In August 2026, there were an estimated 3.4M branded searches for Premier worldwide which is down 18.1% over the last 11 months. Premier holds 76.1% estimated Share of Search among crackers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Premier76.1%
Jacob's15.3%
Carr's3.1%
Ritz2.5%- Tuc2.5%
- Water Crackers0.5%
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Which crackers compete with Premier?
Share of Search by month for Premier, Jacob's, Carr's, Ritz, Tuc. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier | Jacob's | Carr's | Ritz | Tuc | Water Crackers |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 11% | 2.7% | 2.2% | 2.2% | 0.54% |
| Nov 2025 | 84.6% | 9.3% | 2.3% | 1.9% | 1.5% | 0.46% |
| Dec 2025 | 86.4% | 7.8% | 1.9% | 1.9% | 1.6% | 0.47% |
| Jan 2026 | 86.5% | 7.8% | 1.9% | 1.9% | 1.6% | 0.38% |
| Feb 2026 | 84.7% | 9.3% | 1.9% | 1.9% | 1.9% | 0.38% |
| Mar 2026 | 84.4% | 9.3% | 2.3% | 1.9% | 1.9% | 0.37% |
| Apr 2026 | 86.8% | 7.8% | 1.9% | 1.6% | 1.6% | 0.32% |
| May 2026 | 90% | 5.4% | 1.6% | 1.3% | 1.3% | 0.27% |
| Jun 2026 | 64.2% | 19.2% | 7.1% | 3.9% | 4.7% | 0.95% |
| Jul 2026 | 66.8% | 20.1% | 4.9% | 3.3% | 4% | 0.81% |
| Aug 2026 | 76.1% | 15.3% | 3.1% | 2.5% | 2.5% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 3.4M | +83.1% | +9.3 points | |
| 2, held 2nd | 15.3% | 673K | +22.4% | -4.8 points | |
| 3, held 3rd | 3.1% | 135K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 2.5% | 110K | +21.5% | -0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.5% | 110K | 0% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.5% | 22.2K | 0% | -0.3 points |
1.
76.1%
Held 1st. 3.4M estimated branded searches, +83.1% vs prior month. Share +9.3 points.
2.
Jacob's15.3%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share -4.8 points.
3.
Carr's3.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Ritz2.5%
Moved from 5th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share -0.8 points.
5.Tuc
2.5%
Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -1.5 points.
0.5%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Premier and its closest rivals
How has branded search demand for Premier changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Premier worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide decreased from 81.4% to 76.1%.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide peaked at 90% in May 2026 and was lowest at 64.2% in June 2026.
How did search popularity change for crackers worldwide in August 2026?
6 changes
In August 2026, Premier gained estimated Share of Search among crackers worldwide, from 66.8% to 76.1%.
In August 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 20.1% to 15.3%.
In August 2026, Carr's lost estimated Share of Search among crackers worldwide, from 4.9% to 3.1%.
In August 2026, Tuc lost estimated Share of Search among crackers worldwide, from 4% to 2.5%.
In August 2026, Ritz lost estimated Share of Search among crackers worldwide, from 3.3% to 2.5%.
Estimated monthly branded searches for Water Crackers worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Premier measured?
Brandwave collects information about searches that people make online using Premier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- premier
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Is Premier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.