Powerade vs Skratch Labs:Which is searched more?
In September 2026, Powerade had more branded searches than Skratch Labs among electrolyte drink brands worldwide. Powerade was estimated to have 301K branded searches compared to Skratch Labs’ 51.6K, and held a 12.7% Share of Search versus Skratch Labs’ 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Powerade or Skratch Labs?
Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Powerade, Skratch Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | LMNT | Powerade | Musashi | Hydralyte | DripDrop | Ultima Replenisher | Skratch Labs | Nuun | Horleys | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 17.4% | 11.9% | 11.9% | 5% | 2.4% | 2.1% | 2.5% | 2.6% | 2.4% | 0.72% | 1.2% | 0.09% |
| Nov 2025 | 40.3% | 17.3% | 12% | 12% | 5% | 2.1% | 2.1% | 2.1% | 2.4% | 2.4% | 0.97% | 1.2% | 0.08% |
| Dec 2025 | 40.4% | 17.9% | 12.1% | 12.1% | 5% | 2.1% | 2.1% | 2.1% | 2.3% | 2% | 1.1% | 0.92% | 0.06% |
| Jan 2026 | 36.9% | 21.6% | 11% | 11% | 5.5% | 2% | 2.8% | 1.9% | 2.5% | 2.2% | 1.1% | 1.1% | 0.12% |
| Feb 2026 | 39.3% | 19% | 11.7% | 11.7% | 5% | 2.1% | 2.5% | 2% | 2.8% | 1.9% | 1% | 0.79% | 0.11% |
| Mar 2026 | 39.3% | 17.4% | 11.8% | 14.5% | 4.1% | 2.1% | 2.6% | 2.1% | 2.5% | 1.9% | 0.94% | 0.71% | 0.09% |
| Apr 2026 | 40.3% | 20.1% | 12.1% | 9.9% | 4.1% | 2.1% | 2.8% | 2.1% | 2.5% | 2% | 1.1% | 0.87% | 0.11% |
| May 2026 | 39.8% | 20% | 14.6% | 8% | 4% | 2.5% | 2.4% | 2.1% | 2.5% | 2% | 1% | 0.86% | 0.1% |
| Jun 2026 | 37.3% | 19.2% | 16.8% | 9.2% | 3.8% | 2.9% | 2.6% | 1.6% | 2.6% | 1.8% | 1.2% | 0.89% | 0.11% |
| Jul 2026 | 36.4% | 20.4% | 16.4% | 9% | 3.7% | 2.9% | 2.7% | 1.9% | 2.5% | 1.8% | 1.1% | 0.95% | 0.13% |
| Aug 2026 | 39.4% | 18.4% | 14.5% | 9.7% | 4.2% | 3.1% | 2.2% | 1.7% | 2.2% | 2.4% | 1.1% | 0.91% | 0.1% |
| Sep 2026 | 42.3% | 15.8% | 12.7% | 10.4% | 5.3% | 2.7% | 2.2% | 2.2% | 2.1% | 2.1% | 1.1% | 0.88% | 0.08% |
How has the Powerade and Skratch Labs comparison changed over the last 12 months?
3 findings
- Powerade was ahead of Skratch Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Powerade’s estimated Share of Search among electrolyte drink brands worldwide moved from 11.9% to 12.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Skratch Labs’ estimated Share of Search among electrolyte drink brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 51.7K to 51.6K.
How did search popularity change for electrolyte drink brands worldwide in September 2026?
2 changes
In September 2026, Powerade lost estimated Share of Search among electrolyte drink brands worldwide, from 14.5% to 12.7%.
In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.
Other head-to-heads among electrolyte drink brands
How each brand is measured
Brandwave collects information about searches that people make online using Powerade’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Powerade
1 branded search term
- powerade
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
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