Brandwave

Philo vs Sling TV:Which is more popular?

In September 2026, Sling TV had more branded searches than Philo among streaming services worldwide. Sling TV had about 673,000 branded searches, while Philo had 40,500. Sling TV made up 0.5% of all streaming service searches we track, and Philo accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about streaming services, Philo and Sling TV each appeared in two of the five answers. Sling TV was mentioned before Philo in every answer that named either.

Among streaming services worldwide in September 2026

Who do people search for more?

Sling TV, about 17 searches for every 1 for Philo

Sling TV 673K searchesPhilo 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Philo in 2 of 5Sling TV in 2 of 5

Who does AI recommend more?

Sling TV, named ahead of Philo in 2 of 2 answers

Sling TV first in 2Philo never first

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Top streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philo and Sling TV were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sling TV was listed before Philo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. HBO Max2nd
  3. Disney+3rd
  4. Hulu4th
  5. Prime Video5th
  6. YouTube TV6th
  7. Apple TV7th
  8. Sling TV8th
  9. Philo9th
  10. Fubo10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Netflix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prime Video4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouTube TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling TV2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fubo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Philo or Sling TV more popular in search?

This chart shows how often people search Google for Philo and Sling TV by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from English-language searches worldwide.

Philo and Sling TV among streaming services worldwide, by month

Share of searches by month for Sling TV, Philo. The figures are in the table below the chart.

View monthly share of searches table
MonthNetflixDisney+HBO MaxPrime VideoYouTube TVApple TVHuluFuboSling TVPhilo
Oct 202559.3%11.8%6.5%6.5%5.3%3.6%4.4%1.6%0.87%0.04%
Nov 202557.7%11.5%7.7%6.3%5.2%4.3%4.3%1.9%1%0.04%
Dec 202564.6%10.6%7.1%5.8%3.2%3.9%3.2%0.96%0.53%0.03%
Jan 202662.9%10.3%8.5%5.7%3.8%3.1%3.8%1.1%0.62%0.04%
Feb 202662.9%10.3%8.4%5.7%4.6%3.1%3.8%0.76%0.51%0.04%
Mar 202660.3%12.1%8.1%5.4%4.4%3.6%4.4%1.1%0.49%0.04%
Apr 202661.5%10.1%10.1%6.8%3%3.7%3.7%0.74%0.41%0.04%
May 202663.1%10.3%8.4%6.9%3.1%3.8%3.1%0.76%0.42%0.04%
Jun 202662.3%10.2%8.3%5.6%4.6%3.8%3.1%1.7%0.41%0.04%
Jul 202664.2%10.5%7.1%5.8%3.9%3.9%3.2%1.2%0.35%0.04%
Aug 202662.9%12.6%6.9%5.7%3.1%4.6%3.1%0.76%0.34%0.04%
Sep 202661.8%10.1%6.8%5.6%5.6%4.6%3.7%1.4%0.5%0.03%

How has the Philo and Sling TV comparison changed over the last 12 months?

3 findings
  • Sling TV was ahead of Philo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Sling TV’s share of searches among streaming services worldwide moved from 0.87% to 0.5%, and its estimated monthly branded searches moved from 1.2M to 673K.

How did search popularity change for streaming services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Sling TV worldwide fell 44.8% over 12 measured months, from 1.2M to 673K in September 2026.

  2. Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Philo’s and Sling TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philo

1 branded search term

  • philo tv

Sling TV

1 branded search term

  • sling tv

How the Brand Demand Index is measured

Other head-to-heads among streaming services

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