Pentair vs SoftPro:Which is searched more?
In September 2026, Pentair had more branded searches than SoftPro among iron filter brands worldwide. Pentair had about 49,500 branded searches, while SoftPro had 170. Pentair made up 14.6% of all iron filter brand searches we track, and SoftPro accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Pentair or SoftPro more popular in search?
Compare the iron filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pentair, SoftPro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culligan | Pentair | iSpring | US Water Systems | SpringWell | SoftPro |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 18.7% | 15.3% | 2.5% | 1.1% | 0.1% |
| Nov 2025 | 62.3% | 18.7% | 15.3% | 2.5% | 1.1% | 0.08% |
| Dec 2025 | 62% | 18.6% | 15.2% | 3% | 1.1% | 0.1% |
| Jan 2026 | 68.6% | 16.9% | 11.3% | 2.3% | 0.82% | 0.13% |
| Feb 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.93% | 0.1% |
| Mar 2026 | 64.1% | 19.3% | 12.9% | 2.6% | 0.93% | 0.12% |
| Apr 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.93% | 0.08% |
| May 2026 | 65.9% | 19.8% | 10.9% | 2.2% | 1.2% | 0.09% |
| Jun 2026 | 64.5% | 19.4% | 13% | 2.1% | 0.93% | 0.08% |
| Jul 2026 | 66% | 19.9% | 10.9% | 2.2% | 0.95% | 0.11% |
| Aug 2026 | 67.1% | 20.2% | 9% | 2.7% | 0.97% | 0.06% |
| Sep 2026 | 72.6% | 14.6% | 9.8% | 1.9% | 1.1% | 0.05% |
How has the Pentair and SoftPro comparison changed over the last 12 months?
3 findings
- Pentair was ahead of SoftPro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pentair’s share of searches among iron filter brands worldwide moved from 18.7% to 14.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, SoftPro’s share of searches among iron filter brands worldwide moved from 0.1% to 0.05%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for iron filter brands worldwide in September 2026?
2 changes
In September 2026, Pentair lost share of searches among iron filter brands worldwide, from 20.2% to 14.6%.
Estimated monthly branded searches for SoftPro worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pentair’s and SoftPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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