Brandwave

How popular isSoftPro?

In September 2026, people searched for SoftPro by name about 170 times worldwide, a 34.6% decrease from the previous year. These searches made up 0.05% of all global iron filter brand searches, placing SoftPro sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about iron filter brands, SoftPro appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

SoftPro is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. CulliganShare of searches 72.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PentairShare of searches 14.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. iSpringShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. US Water SystemsShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SoftProShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top iron filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoftPro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SoftPro is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SpringWell1st
  2. SoftPro2nd
  3. iSpring3rd
  4. US Water Systems4th
  5. Pentair5th
  6. Culligan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SpringWell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoftPro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • US Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pentair1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culligan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iron filter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which iron filter brands compete with SoftPro?

SoftPro against iron filter brands worldwide, by month

Share of searches by month for Culligan, Pentair, iSpring, SoftPro. The figures are in the table below the chart.

View monthly share of searches table
MonthCulliganPentairiSpringUS Water SystemsSpringWellSoftPro
Oct 202562.3%18.7%15.3%2.5%1.1%0.1%
Nov 202562.3%18.7%15.3%2.5%1.1%0.08%
Dec 202562%18.6%15.2%3%1.1%0.1%
Jan 202668.6%16.9%11.3%2.3%0.82%0.13%
Feb 202664.2%19.3%12.9%2.6%0.93%0.1%
Mar 202664.1%19.3%12.9%2.6%0.93%0.12%
Apr 202664.2%19.3%12.9%2.6%0.93%0.08%
May 202665.9%19.8%10.9%2.2%1.2%0.09%
Jun 202664.5%19.4%13%2.1%0.93%0.08%
Jul 202666%19.9%10.9%2.2%0.95%0.11%
Aug 202667.1%20.2%9%2.7%0.97%0.06%
Sep 202672.6%14.6%9.8%1.9%1.1%0.05%

  1. 1.Culligan

    72.6%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.5 points.

  2. 2.Pentair

    14.6%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -5.6 points.

  3. 3.iSpring

    9.8%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  4. 4.US Water Systems

    1.9%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.SpringWell

    1.1%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  6. 6.SoftPro

    0.05%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SoftPro and its closest rivals

Every comparison with SoftPro

5 comparisons

How has branded search demand for SoftPro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SoftPro worldwide fell from 260 to 170.
  • Across the 12 months ending September 2026, SoftPro’s share of searches among iron filter brands worldwide held steady, from 0.1% to 0.05%.

How did search popularity change for iron filter brands worldwide in September 2026?

6 changes

  1. In September 2026, Culligan gained share of searches among iron filter brands worldwide, from 67.1% to 72.6%.

  2. In September 2026, iSpring gained share of searches among iron filter brands worldwide, from 9% to 9.8%.

  3. In September 2026, Pentair lost share of searches among iron filter brands worldwide, from 20.2% to 14.6%.

  4. In September 2026, US Water Systems lost share of searches among iron filter brands worldwide, from 2.7% to 1.9%.

  5. Estimated monthly branded searches for SpringWell worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for SoftPro worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are SoftPro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SoftPro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • softpro water softener

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How the Brand Demand Index is measured

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