Brandwave

Pastel vs Usersnap:Which is more popular?

In September 2026, Usersnap had more branded searches than Pastel among website feedback platforms worldwide. Usersnap had about 1,900 branded searches, while Pastel had 70. Usersnap made up 1.5% of all website feedback platform searches we track, and Pastel accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about website feedback platforms, Pastel and Usersnap each appeared in two of the five answers. Pastel was mentioned before Usersnap in every answer that named either.

Among website feedback platforms worldwide in September 2026

Who do people search for more?

Usersnap, about 27 searches for every 1 for Pastel

Usersnap 1.9K searchesPastel 70 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Pastel in 2 of 5Usersnap in 2 of 5

Who does AI recommend more?

Pastel, named ahead of Usersnap in 2 of 2 answers

Pastel first in 2Usersnap never first

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Top website feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pastel and Usersnap were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pastel was listed before Usersnap in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BugHerd1st
  2. Pastel2nd
  3. Hotjar3rd
  4. Ruttl4th
  5. Marker.io5th
  6. Userback6th
  7. Qualaroo7th
  8. Usersnap8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BugHerd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Usersnap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marker.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruttl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualaroo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pastel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about website feedback platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pastel or Usersnap more popular in search?

This chart shows how often people search Google for Pastel and Usersnap by name. Each line represents a brand's share of searches for all eight website feedback platforms we track, month by month, from English-language searches worldwide.

Pastel and Usersnap among website feedback platforms worldwide, by month

Share of searches by month for Usersnap, Pastel. The figures are in the table below the chart.

View monthly share of searches table
MonthHotjarBugHerdUserbackUsersnapMarker.ioRuttlQualarooPastel
Oct 202589.4%4.4%1.6%1.6%0.86%1.3%0.86%0.07%
Nov 202588.7%4.4%1.9%1.9%1%1.3%0.71%0.04%
Dec 202587.9%5.2%1.8%1.8%0.97%1.3%0.85%0.07%
Jan 202687.8%5.3%1.9%1.9%1%1.3%0.7%0.07%
Feb 202683.3%7.4%2.7%2.7%1.5%1.5%0.81%0.16%
Mar 202680.3%8.8%3.2%3.2%1.7%1.7%0.96%0.15%
Apr 202681.4%8.9%2.6%2.6%1.7%1.7%0.97%0.09%
May 202678.7%10.5%3%3%1.6%2.1%0.94%0.11%
Jun 202684.7%7.6%2.2%2.2%1.5%1.1%0.68%0.08%
Jul 202679.1%10.5%3%2.6%2.1%1.6%0.94%0.11%
Aug 202680.4%8.8%3.1%3.1%2.1%1.6%0.78%0.08%
Sep 202689.2%5.4%1.5%1.5%1.1%0.81%0.48%0.06%

How has the Pastel and Usersnap comparison changed over the last 12 months?

3 findings
  • Usersnap was ahead of Pastel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pastel’s share of searches among website feedback platforms worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, Usersnap’s share of searches among website feedback platforms worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for website feedback platforms worldwide in September 2026?

2 changes
  1. In September 2026, Usersnap lost share of searches among website feedback platforms worldwide, from 3.1% to 1.5%.

  2. Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pastel’s and Usersnap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pastel

1 branded search term

  • pastel feedback

Usersnap

1 branded search term

  • usersnap

How the Brand Demand Index is measured

Other head-to-heads among website feedback platforms

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