Pacific Content vs Sonic Influencer Marketing:Which is more popular by branded search?
In August 2026, Pacific Content had more branded searches than Sonic Influencer Marketing among podcast marketing agencies worldwide. Pacific Content was estimated to have 50 branded searches compared to Sonic Influencer Marketing’s 10, and held a 0.4% Share of Search versus Sonic Influencer Marketing’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pacific Content or Sonic Influencer Marketing?
Compare the agencies brands hire for podcast advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pacific Content, Sonic Influencer Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Wondery | Lower Street | Audio Up | Pacific Content | Sonic Influencer Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 18.9% | 3.5% | 0.38% | 0.03% |
| Nov 2025 | 73.2% | 21.8% | 4.4% | 0.54% | 0.05% |
| Dec 2025 | 72.9% | 21.8% | 4.9% | 0.34% | 0.05% |
| Jan 2026 | 73.2% | 21.9% | 4.3% | 0.54% | 0.05% |
| Feb 2026 | 64.7% | 28.9% | 5.7% | 0.59% | 0.07% |
| Mar 2026 | 56.3% | 38.1% | 5% | 0.51% | 0.06% |
| Apr 2026 | 65.2% | 29.4% | 4.7% | 0.59% | 0.11% |
| May 2026 | 60.6% | 33.3% | 5.4% | 0.67% | 0.12% |
| Jun 2026 | 55.9% | 37.4% | 6.1% | 0.48% | 0.07% |
| Jul 2026 | 57.1% | 38.2% | 4.2% | 0.49% | 0.07% |
| Aug 2026 | 52.5% | 43.2% | 3.8% | 0.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Pacific Content and Sonic Influencer Marketing comparison changed over the last 12 months?
3 findings
- Pacific Content was ahead of Sonic Influencer Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pacific Content’s estimated Share of Search among podcast marketing agencies worldwide moved from 0.38% to 0.4%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 11 months ending August 2026, Sonic Influencer Marketing’s estimated Share of Search among podcast marketing agencies worldwide moved from 0.03% to 0.08%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for podcast marketing agencies worldwide in August 2026?
1 change
Estimated monthly branded searches for Pacific Content worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pacific Content’s and Sonic Influencer Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pacific Content
1 branded search term
- pacific content
Sonic Influencer Marketing
1 branded search term
- sonic influencer marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.