Optoro vs Returnly:Which is more popular?
In September 2026, Optoro had more branded searches than Returnly among returns management platforms worldwide. Optoro had about 880 branded searches, while Returnly had 320. Optoro made up 0.49% of all returns management platform searches we track, and Returnly accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about returns management platforms, Returnly appeared in three of the five answers and Optoro in one. Returnly was mentioned before Optoro in three out of four answers that named either.
Who do people search for more?
Optoro, about 3 searches for every 1 for Returnly
Who does AI mention more?
Returnly, mentioned in 3 of 5 answers, Optoro in 1
Who does AI recommend more?
Returnly, named ahead of Optoro in 3 of 4 answers
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Top returns management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Returnly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Optoro was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Returnly was listed before Optoro in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Loop Returns1st
AfterShip2nd
ReturnGO3rd
Narvar4th
Happy Returns5th- Returnly6th
- Optoro7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AfterShip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Narvar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loop Returns5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ReturnGO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Happy Returns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Returnly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optoro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about returns management platforms
5 answers
Asked ChatGPT
“Which returns management platform should I use?”
Asked ChatGPT
“What are the best returns management platforms?”
Asked ChatGPT
“What's the best returns management platform for an ecommerce store?”
Searched Google, AI Overview
“returns management platform”
Searched Google, AI Overview
“returns management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Optoro or Returnly more popular in search?
This chart shows how often people search Google for Optoro and Returnly by name. Each line represents a brand's share of searches for all seven returns management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optoro, Returnly. The figures are in the table below the chart.
View monthly share of searches table
| Month | AfterShip | Happy Returns | Narvar | Loop Returns | ReturnGO | Optoro | Returnly |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 31.4% | 14.1% | 4.2% | 0.72% | 0.83% | 0.31% |
| Nov 2025 | 46.8% | 30.6% | 16.8% | 4.1% | 0.65% | 0.8% | 0.3% |
| Dec 2025 | 52% | 28.2% | 15.4% | 3.1% | 0.51% | 0.61% | 0.22% |
| Jan 2026 | 49.3% | 26.6% | 17.8% | 4.4% | 0.73% | 0.86% | 0.32% |
| Feb 2026 | 49.5% | 26.5% | 17.8% | 4.3% | 0.69% | 0.85% | 0.31% |
| Mar 2026 | 47.6% | 25.6% | 20.9% | 4.2% | 0.71% | 0.67% | 0.3% |
| Apr 2026 | 47.6% | 25.6% | 21% | 4.2% | 0.7% | 0.67% | 0.25% |
| May 2026 | 46.4% | 30.5% | 16.7% | 5% | 0.68% | 0.5% | 0.2% |
| Jun 2026 | 47% | 30.2% | 16.5% | 4.9% | 0.53% | 0.65% | 0.19% |
| Jul 2026 | 53.8% | 21.7% | 17.7% | 5.3% | 0.73% | 0.54% | 0.17% |
| Aug 2026 | 50.3% | 25.9% | 17.4% | 5.2% | 0.55% | 0.52% | 0.17% |
| Sep 2026 | 50.8% | 27.5% | 15% | 5.5% | 0.58% | 0.49% | 0.18% |
How has the Optoro and Returnly comparison changed over the last 12 months?
3 findings
- Optoro was ahead of Returnly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optoro’s share of searches among returns management platforms worldwide moved from 0.83% to 0.49%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 12 months ending September 2026, Returnly’s share of searches among returns management platforms worldwide moved from 0.31% to 0.18%, and its estimated monthly branded searches moved from 590 to 320.
How did search popularity change for returns management platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Optoro’s and Returnly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among returns management platforms
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