Brandwave

How popular isOptoro?

In September 2026, people searched for Optoro by name about 880 times worldwide, a 45% decrease from the previous year. These searches made up 0.49% of all global returns management platform searches, placing Optoro sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about returns management platforms, Optoro appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Optoro is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. AfterShipShare of searches 50.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Happy ReturnsShare of searches 27.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NarvarShare of searches 15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. Loop ReturnsShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OptoroShare of searches 0.49%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top returns management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optoro was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Optoro is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loop Returns1st
  2. AfterShip2nd
  3. ReturnGO3rd
  4. Narvar4th
  5. Happy Returns5th
  6. Returnly6th
  7. Optoro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AfterShip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Narvar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loop Returns5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReturnGO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Happy Returns3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Returnly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about returns management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which returns management platforms compete with Optoro?

Optoro against returns management platforms worldwide, by month

Share of searches by month for AfterShip, Happy Returns, Narvar, Loop Returns, Optoro. The figures are in the table below the chart.

View monthly share of searches table
MonthAfterShipHappy ReturnsNarvarLoop ReturnsReturnGOOptoroReturnly
Oct 202548.5%31.4%14.1%4.2%0.72%0.83%0.31%
Nov 202546.8%30.6%16.8%4.1%0.65%0.8%0.3%
Dec 202552%28.2%15.4%3.1%0.51%0.61%0.22%
Jan 202649.3%26.6%17.8%4.4%0.73%0.86%0.32%
Feb 202649.5%26.5%17.8%4.3%0.69%0.85%0.31%
Mar 202647.6%25.6%20.9%4.2%0.71%0.67%0.3%
Apr 202647.6%25.6%21%4.2%0.7%0.67%0.25%
May 202646.4%30.5%16.7%5%0.68%0.5%0.2%
Jun 202647%30.2%16.5%4.9%0.53%0.65%0.19%
Jul 202653.8%21.7%17.7%5.3%0.73%0.54%0.17%
Aug 202650.3%25.9%17.4%5.2%0.55%0.52%0.17%
Sep 202650.8%27.5%15%5.5%0.58%0.49%0.18%

  1. 1.AfterShip

    50.8%

    Held 1st. 91.5K estimated branded searches, -4.6% vs prior month. Share +0.5 points.

  2. 2.Happy Returns

    27.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Narvar

    15%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

  4. 4.Loop Returns

    5.5%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.ReturnGO

    0.58%

    Held 5th. 1K estimated branded searches, -0.95% vs prior month. Share 0 points.

  6. 6.Optoro

    0.49%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Returnly

    0.18%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Optoro and its closest rivals

Every comparison with Optoro

6 comparisons

How has branded search demand for Optoro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Optoro worldwide fell from 1.6K to 880.
  • Across the 12 months ending September 2026, Optoro fell from 5th to 6th among returns management platforms worldwide.

How did search popularity change for returns management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Happy Returns gained share of searches among returns management platforms worldwide, from 25.9% to 27.5%.

  2. In September 2026, Narvar lost share of searches among returns management platforms worldwide, from 17.4% to 15%.

  3. Estimated monthly branded searches for Loop Returns worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Returnly worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  5. Estimated monthly branded searches for Optoro worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  6. Estimated monthly branded searches for ReturnGO worldwide fell 24.6% over 12 measured months, from 1.4K to 1K in September 2026.

How are Optoro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Optoro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • optoro

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How the Brand Demand Index is measured

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