OptinMonster vs Privy:Which is more popular by branded search?
In August 2026, OptinMonster had more branded searches than Privy among email list growth platforms worldwide. OptinMonster was estimated to have 3.6K branded searches compared to Privy’s 80, and held a 22.8% Share of Search versus Privy’s 0.51%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OptinMonster or Privy?
Compare the tools used to grow an email list. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OptinMonster, Privy. The figures are in the table below the chart.
View monthly share of search table
| Month | Sumo Logic | OptinMonster | Sleeknote | Justuno | Privy |
|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 30.8% | 9.2% | 3.4% | 0.46% |
| Nov 2025 | 59.6% | 26.6% | 9.7% | 3.6% | 0.48% |
| Dec 2025 | 56.3% | 30.7% | 8.9% | 3.4% | 0.61% |
| Jan 2026 | 60.1% | 26.8% | 9.8% | 3% | 0.41% |
| Feb 2026 | 58.2% | 26% | 11.6% | 3.5% | 0.72% |
| Mar 2026 | 59.7% | 26.6% | 9.7% | 3.6% | 0.4% |
| Apr 2026 | 59.8% | 26.7% | 9.4% | 3.6% | 0.49% |
| May 2026 | 67.8% | 20.1% | 8.8% | 2.7% | 0.55% |
| Jun 2026 | 60.2% | 26.9% | 9.5% | 3% | 0.5% |
| Jul 2026 | 61.9% | 27.5% | 6.4% | 3.8% | 0.5% |
| Aug 2026 | 62.7% | 22.8% | 10.2% | 3.8% | 0.51% |
| Sep 2026 | — | — | — | — | — |
How has the OptinMonster and Privy comparison changed over the last 12 months?
3 findings
- OptinMonster was ahead of Privy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OptinMonster’s estimated Share of Search among email list growth platforms worldwide moved from 30.8% to 22.8%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
- Across the 11 months ending August 2026, Privy’s estimated Share of Search among email list growth platforms worldwide moved from 0.46% to 0.51%, and its estimated monthly branded searches moved from 120 to 80.
How did search popularity change for email list growth platforms worldwide in August 2026?
2 changes
In August 2026, OptinMonster lost estimated Share of Search among email list growth platforms worldwide, from 27.5% to 22.8%.
Estimated monthly branded searches for Privy worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OptinMonster’s and Privy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OptinMonster
1 branded search term
- optinmonster
Privy
2 branded search terms
- privy ecommerce
- privy email
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.