Oportun vs SoFi:Which is searched more?
In September 2026, SoFi had more branded searches than Oportun among savings apps worldwide. SoFi had about 1.2 million branded searches, while Oportun had 201,000. SoFi made up 40.3% of all savings app searches we track, and Oportun accounted for 6.6%. These are worldwide searches for English-language branded terms.
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Is Oportun or SoFi more popular in search?
Compare the savings apps operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SoFi, Oportun. The figures are in the table below the chart.
View monthly share of searches table
| Month | SoFi | Ally Bank | Monzo | Marcus | Rocket Money | Oportun | Moneybox | Chime | Qapital | Acorns |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 11.6% | 12.1% | 7.8% | 7.8% | 4.4% | 0.08% | 0.14% | <0.01% |
| Nov 2025 | 36.8% | 16.5% | 11% | 14% | 7.4% | 9% | 5% | 0.07% | 0.16% | <0.01% |
| Dec 2025 | 34.3% | 18.9% | 10.1% | 13% | 10.3% | 8.4% | 4.7% | 0.07% | 0.15% | <0.01% |
| Jan 2026 | 35.1% | 15.8% | 10.6% | 13.5% | 12.9% | 7.1% | 4.8% | 0.09% | 0.16% | <0.01% |
| Feb 2026 | 34.7% | 19.1% | 10.4% | 13.2% | 10.5% | 7% | 4.8% | 0.1% | 0.19% | <0.01% |
| Mar 2026 | 36.9% | 20.3% | 10.8% | 11.6% | 9.1% | 6.1% | 5.1% | 0.09% | 0.13% | <0.01% |
| Apr 2026 | 37.9% | 20.9% | 11% | 11.8% | 7.6% | 6.2% | 4.3% | 0.09% | 0.11% | <0.01% |
| May 2026 | 40.6% | 18.3% | 12% | 10.4% | 8.2% | 6.7% | 3.7% | 0.1% | 0.12% | <0.01% |
| Jun 2026 | 41.5% | 18.7% | 10.5% | 10.7% | 6.8% | 6.8% | 4.7% | 0.11% | 0.12% | <0.01% |
| Jul 2026 | 40.1% | 18.1% | 12% | 10.3% | 8.1% | 6.6% | 4.5% | 0.1% | 0.12% | <0.01% |
| Aug 2026 | 39.6% | 17.8% | 14.2% | 10.1% | 8% | 6.5% | 3.6% | 0.1% | 0.09% | <0.01% |
| Sep 2026 | 40.3% | 18.2% | 12.7% | 10.3% | 8.1% | 6.6% | 3.7% | 0.1% | 0.1% | <0.01% |
How has the Oportun and SoFi comparison changed over the last 12 months?
3 findings
- SoFi was ahead of Oportun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide moved from 7.8% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, SoFi’s share of searches among savings apps worldwide moved from 38.7% to 40.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for savings apps worldwide in September 2026?
2 changes
In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%.
Estimated monthly branded searches for Oportun worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oportun’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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