Brandwave

Oportun vs Rocket Money:Which is more popular?

In September 2026, Rocket Money had more branded searches than Oportun among savings apps worldwide. Rocket Money had about 246,000 branded searches, while Oportun had 201,000. Rocket Money made up 8.1% of all savings app searches we track, and Oportun accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about savings apps, Oportun and Rocket Money each appeared in three of the five answers. Oportun was mentioned before Rocket Money in three out of four answers that named either.

Among savings apps worldwide in September 2026

Who do people search for more?

Rocket Money, about 22% more searches than Oportun

Rocket Money 246K searchesOportun 201K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Oportun in 3 of 5Rocket Money in 3 of 5

Who does AI recommend more?

Oportun, named ahead of Rocket Money in 3 of 4 answers

Oportun first in 3Rocket Money first in 1

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Top savings apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oportun and Rocket Money were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oportun was listed before Rocket Money in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Ally Bank2nd
  3. Acorns3rd
  4. Oportun4th
  5. Chime5th
  6. Qapital6th
  7. Rocket Money7th
  8. Monzo–
  9. Marcus–
  10. Moneybox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ally Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Money3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oportun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acorns3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qapital2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moneybox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about savings apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Oportun or Rocket Money more popular in search?

This chart shows how often people search Google for Oportun and Rocket Money by name. Each line represents a brand's share of searches for all ten savings apps we track, month by month, from English-language searches worldwide.

Oportun and Rocket Money among savings apps worldwide, by month

Share of searches by month for Rocket Money, Oportun. The figures are in the table below the chart.

View monthly share of searches table
MonthSoFiAlly BankMonzoMarcusRocket MoneyOportunMoneyboxChimeQapitalAcorns
Oct 202538.7%17.4%11.6%12.1%7.8%7.8%4.4%0.08%0.14%<0.01%
Nov 202536.8%16.5%11%14%7.4%9%5%0.07%0.16%<0.01%
Dec 202534.3%18.9%10.1%13%10.3%8.4%4.7%0.07%0.15%<0.01%
Jan 202635.1%15.8%10.6%13.5%12.9%7.1%4.8%0.09%0.16%<0.01%
Feb 202634.7%19.1%10.4%13.2%10.5%7%4.8%0.1%0.19%<0.01%
Mar 202636.9%20.3%10.8%11.6%9.1%6.1%5.1%0.09%0.13%<0.01%
Apr 202637.9%20.9%11%11.8%7.6%6.2%4.3%0.09%0.11%<0.01%
May 202640.6%18.3%12%10.4%8.2%6.7%3.7%0.1%0.12%<0.01%
Jun 202641.5%18.7%10.5%10.7%6.8%6.8%4.7%0.11%0.12%<0.01%
Jul 202640.1%18.1%12%10.3%8.1%6.6%4.5%0.1%0.12%<0.01%
Aug 202639.6%17.8%14.2%10.1%8%6.5%3.6%0.1%0.09%<0.01%
Sep 202640.3%18.2%12.7%10.3%8.1%6.6%3.7%0.1%0.1%<0.01%

How has the Oportun and Rocket Money comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Rocket Money took it in December 2025.
  • Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide moved from 7.8% to 6.6%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Rocket Money’s share of searches among savings apps worldwide moved from 7.8% to 8.1%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for savings apps worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Oportun worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oportun’s and Rocket Money’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oportun

1 branded search term

  • oportun

Rocket Money

1 branded search term

  • rocket money

How the Brand Demand Index is measured

Other head-to-heads among savings apps

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