Brandwave

Opera vs YouTube:Which is searched more?

In September 2026, YouTube had more branded searches than Opera among adblocker brands worldwide. YouTube was estimated to have 1380M branded searches compared to Opera’s 2.2M, and held a 72.3% Share of Search versus Opera’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among adblocker brands worldwide in September 2026Which is more popular in search, Opera or YouTube?
Opera0.12%2.2M searches
vs
YouTube72.3%1380M searches

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Which is more popular in search, Opera or YouTube?

Compare the adblocker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Opera and YouTube among adblocker brands worldwide, by month

Share of Search by month for YouTube, Opera. The figures are in the table below the chart.

View monthly share of search table
MonthYouTubeGoogleSpotifyOpera
Oct 202576%20.8%3.1%0.1%
Nov 202572.3%24.1%3.6%0.12%
Dec 202576.3%20.5%3.1%0.1%
Jan 202672.6%23.7%3.6%0.12%
Feb 202675.8%21.1%3.1%0.1%
Mar 202676%20.8%3.1%0.1%
Apr 202672.3%24.1%3.6%0.1%
May 202672.6%23.7%3.6%0.12%
Jun 202672.9%23.5%3.6%0.1%
Jul 202673.5%23.4%3%0.1%
Aug 202673.3%23.6%3%0.1%
Sep 202672.3%24.1%3.6%0.12%

How has the Opera and YouTube comparison changed over the last 12 months?

  • YouTube was ahead of Opera in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Opera’s estimated Share of Search among adblocker brands worldwide moved from 0.1% to 0.12%, and its estimated monthly branded searches held steady at 2.2M.
  • Across the 12 months ending September 2026, YouTube’s estimated Share of Search among adblocker brands worldwide moved from 76% to 72.3%, and its estimated monthly branded searches moved from 1680M to 1380M.

How did search popularity change for adblocker brands worldwide in September 2026?

  1. In September 2026, YouTube lost estimated Share of Search among adblocker brands worldwide, from 73.3% to 72.3%.

Other head-to-heads among adblocker brands

How each brand is measured

Brandwave collects information about searches that people make online using Opera’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opera

1 branded search term

  • opera

YouTube

1 branded search term

  • youtube

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.