Google vs Spotify:Which is searched more?
In September 2026, Google had more branded searches than Spotify among adblocker brands worldwide. Google was estimated to have 460M branded searches compared to Spotify’s 68M, and held a 24.1% Share of Search versus Spotify’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google or Spotify?
Compare the adblocker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google, Spotify. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | Spotify | Opera | |
|---|---|---|---|---|
| Oct 2025 | 76% | 20.8% | 3.1% | 0.1% |
| Nov 2025 | 72.3% | 24.1% | 3.6% | 0.12% |
| Dec 2025 | 76.3% | 20.5% | 3.1% | 0.1% |
| Jan 2026 | 72.6% | 23.7% | 3.6% | 0.12% |
| Feb 2026 | 75.8% | 21.1% | 3.1% | 0.1% |
| Mar 2026 | 76% | 20.8% | 3.1% | 0.1% |
| Apr 2026 | 72.3% | 24.1% | 3.6% | 0.1% |
| May 2026 | 72.6% | 23.7% | 3.6% | 0.12% |
| Jun 2026 | 72.9% | 23.5% | 3.6% | 0.1% |
| Jul 2026 | 73.5% | 23.4% | 3% | 0.1% |
| Aug 2026 | 73.3% | 23.6% | 3% | 0.1% |
| Sep 2026 | 72.3% | 24.1% | 3.6% | 0.12% |
How has the Google and Spotify comparison changed over the last 12 months?
3 findings
- Google was ahead of Spotify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google’s estimated Share of Search among adblocker brands worldwide moved from 20.8% to 24.1%, and its estimated monthly branded searches held steady at 460M.
- Across the 12 months ending September 2026, Spotify’s estimated Share of Search among adblocker brands worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches held steady at 68M.
How did search popularity change for adblocker brands worldwide in September 2026?
1 change
In September 2026, Spotify gained estimated Share of Search among adblocker brands worldwide, from 3% to 3.6%.
Other head-to-heads among adblocker brands
How each brand is measured
Brandwave collects information about searches that people make online using Google’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.