Brandwave

Openlink vs Trayport:Which is more popular?

In September 2026, Openlink had more branded searches than Trayport among energy trading platforms worldwide. Openlink had about 27,100 branded searches, while Trayport had 2,900. Openlink made up 16.3% of all energy trading platform searches we track, and Trayport accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about energy trading platforms, Openlink and Trayport each appeared in three of the five answers.

Among energy trading platforms worldwide in September 2026

Who do people search for more?

Openlink, about 9 searches for every 1 for Trayport

Openlink 27.1K searchesTrayport 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Openlink in 3 of 5Trayport in 3 of 5

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Top energy trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Openlink and Trayport were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Openlink3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trayport3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brady Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about energy trading platforms

5 answers
  • Asked ChatGPT

    “Which energy trading platform should I use?”

    1. 1Openlink
  • Asked ChatGPT

    “What are the best energy trading platforms?”

    1. 1Trayport
  • Asked ChatGPT

    “What's the best energy trading platform for power traders?”

    1. 1Trayport
    2. 2Openlink
  • Searched Google, AI Overview

    “energy trading platform”

    1. 1Trayport
  • Searched Google, AI Overview

    “energy trading software”

    1. 1Openlink

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Openlink or Trayport more popular in search?

This chart shows how often people search Google for Openlink and Trayport by name. Each line represents a brand's share of searches for all four energy trading platforms we track, month by month, from English-language searches worldwide.

Openlink and Trayport among energy trading platforms worldwide, by month

Share of searches by month for Openlink, Trayport. The figures are in the table below the chart.

View monthly share of searches table
MonthEkaOpenlinkTrayportBrady Technologies
Oct 202580.6%16.3%2.6%0.53%
Nov 202581.1%16.4%2.1%0.35%
Dec 202581.2%16.4%1.8%0.65%
Jan 202683.8%13.8%1.8%0.62%
Feb 202680.4%16.2%2.6%0.73%
Mar 202683.8%13.8%1.8%0.62%
Apr 202680.8%16.3%2.1%0.73%
May 202683.9%13.8%1.8%0.55%
Jun 202683.4%13.7%2.2%0.62%
Jul 202680.4%16.2%2.6%0.73%
Aug 202678%19.2%2.1%0.71%
Sep 202681.4%16.3%1.7%0.53%

How has the Openlink and Trayport comparison changed over the last 12 months?

3 findings
  • Openlink was ahead of Trayport in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Openlink’s share of searches among energy trading platforms worldwide held steady at 16.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Trayport’s share of searches among energy trading platforms worldwide moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for energy trading platforms worldwide in September 2026?

2 changes
  1. In September 2026, Openlink lost share of searches among energy trading platforms worldwide, from 19.2% to 16.3%.

  2. Estimated monthly branded searches for Trayport worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Openlink’s and Trayport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Openlink

1 branded search term

  • openlink

Trayport

1 branded search term

  • trayport

How the Brand Demand Index is measured

Other head-to-heads among energy trading platforms

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