Brandwave

OnDemandKorea vs Viki:Which is more popular?

In October 2026, Viki had more branded searches than OnDemandKorea among Asian drama streaming services worldwide. Viki had about 673,000 branded searches, while OnDemandKorea had 49,500. Viki made up 19.6% of all Asian drama streaming service searches we track, and OnDemandKorea accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Asian drama streaming services, Viki appeared in all four answers and OnDemandKorea in one. Viki was mentioned before OnDemandKorea in every answer.

Among Asian drama streaming services worldwide in October 2026

Who do people search for more?

Viki, about 14 searches for every 1 for OnDemandKorea

Viki 673K searchesOnDemandKorea 49.5K searches

Who does AI mention more?

Viki, mentioned in every answer we collected

Viki in 4 of 4OnDemandKorea in 1 of 4

Who does AI recommend more?

Viki, named ahead of OnDemandKorea in every answer

Viki first in 4OnDemandKorea never first

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Top Asian drama streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Viki appeared in all four answers. OnDemandKorea was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Viki was listed before OnDemandKorea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viki1st
  2. Kocowa2nd
  3. iQIYI3rd
  4. WeTV4th
  5. OnDemandKorea4th
  6. Viu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kocowa3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • iQIYI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WeTV1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OnDemandKorea1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Viu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Asian drama streaming services

4 answers
  • Asked ChatGPT

    “Where can I watch Korean dramas online?”

    1. 1Viki
    2. 2Kocowa
    3. 3OnDemandKorea
  • Asked ChatGPT

    “What's the best streaming service for Chinese and Korean dramas?”

    1. 1Viki
    2. 2iQIYI
    3. 3WeTV
  • Asked ChatGPT

    “Which K-drama streaming service has the biggest library with English subtitles?”

    1. 1Viki
    2. 2Kocowa
  • Searched Google, AI Overview

    “where to watch kdrama”

    1. 1Viki
    2. 2Kocowa
    3. 3iQIYI
  • Searched Google, AI Overview

    “watch kdrama”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is OnDemandKorea or Viki more popular in search?

This chart shows how often people search Google for OnDemandKorea and Viki by name. Each line represents a brand's share of searches for all six Asian drama streaming services we track, month by month, from English-language searches worldwide.

OnDemandKorea and Viki among Asian drama streaming services worldwide, by month

Share of searches by month for Viki, OnDemandKorea. The figures are in the table below the chart.

View monthly share of searches table
MonthiQIYIViuWeTVVikiKocowaOnDemandKorea
Nov 202525.1%25.1%20.6%25.1%2.3%1.9%
Dec 202529%23.8%19.6%23.8%2.2%1.8%
Jan 202629%23.8%19.6%23.8%2.2%1.8%
Feb 202629%23.8%19.5%23.8%2.1%1.8%
Mar 202634.9%19.2%19.2%23.3%1.7%1.7%
Apr 202630.4%20.5%20.5%24.9%2.3%1.5%
May 202629.1%23.8%19.6%23.8%2.2%1.4%
Jun 202630.5%25%20.6%20.6%1.8%1.5%
Jul 202630.5%25%20.5%20.5%2.3%1.2%
Aug 202630.6%20.6%25.1%20.6%1.9%1.2%
Sep 202633.4%22.6%22.6%18.4%1.7%1.4%
Oct 202629.2%24%24%19.6%1.8%1.4%

How has branded search for OnDemandKorea and Viki changed worldwide over the last 12 months?

3 findings

How did search popularity change for Asian drama streaming services worldwide in October 2026?

2 changes
  1. In October 2026, Viki gained share of searches among Asian drama streaming services worldwide, from 18.4% to 19.6%.

  2. Estimated monthly branded searches for OnDemandKorea worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.

How are OnDemandKorea’s and Viki’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OnDemandKorea’s and Viki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OnDemandKorea

1 branded search term

  • ondemandkorea

Viki

1 branded search term

  • viki

How the Brand Demand Index is measured

Other head-to-heads among Asian drama streaming services

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