Onalytica vs The Influencer Marketing Factory:Which is more popular by branded search?
In August 2026, The Influencer Marketing Factory had more branded searches than Onalytica among creator network platforms worldwide. The Influencer Marketing Factory was estimated to have 4.4K branded searches compared to Onalytica’s 210, and held a 17.1% Share of Search versus Onalytica’s 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Onalytica or The Influencer Marketing Factory?
Compare the networks that connect brands with many creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Influencer Marketing Factory, Onalytica. The figures are in the table below the chart.
View monthly share of search table
| Month | AnyMind Group | Viral Nation | The Influencer Marketing Factory | Onalytica | Find Your Influence |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 33.3% | 10% | 1.7% | 1.4% |
| Nov 2025 | 54.6% | 33.1% | 10% | 1.2% | 1.2% |
| Dec 2025 | 51% | 38.7% | 7.9% | 1.1% | 1.3% |
| Jan 2026 | 47% | 42.7% | 8% | 1% | 1.2% |
| Feb 2026 | 46.9% | 42.2% | 7.5% | 1.8% | 1.5% |
| Mar 2026 | 54.9% | 37.5% | 5.4% | 1.2% | 0.96% |
| Apr 2026 | 52.2% | 39.6% | 5.9% | 1.1% | 1.1% |
| May 2026 | 48.8% | 38.7% | 10.6% | 0.85% | 1% |
| Jun 2026 | 47.1% | 36.5% | 14.6% | 0.82% | 1% |
| Jul 2026 | 51.3% | 31.5% | 15.2% | 1.1% | 0.89% |
| Aug 2026 | 47% | 34.3% | 17.1% | 0.82% | 0.66% |
| Sep 2026 | — | — | — | — | — |
How has the Onalytica and The Influencer Marketing Factory comparison changed over the last 12 months?
3 findings
- The Influencer Marketing Factory was ahead of Onalytica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Onalytica’s estimated Share of Search among creator network platforms worldwide moved from 1.7% to 0.82%, and its estimated monthly branded searches moved from 390 to 210.
- Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among creator network platforms worldwide moved from 10% to 17.1%, and its estimated monthly branded searches moved from 2.3K to 4.4K.
How did search popularity change for creator network platforms worldwide in August 2026?
2 changes
In August 2026, The Influencer Marketing Factory gained estimated Share of Search among creator network platforms worldwide, from 15.2% to 17.1%.
Estimated monthly branded searches for Onalytica worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Onalytica’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Onalytica
1 branded search term
- onalytica
The Influencer Marketing Factory
6 branded search terms
- influencer marketing agency the influencer marketing factory
- the influencer marketing factory
- the influencer marketing factory case studies
- the influencer marketing factory influencer marketing agency
- the influencer marketing factory reviews
- theinfluencermarketingfactory.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.