Brandwave

LTK vs Viral Nation:Which is more popular?

In September 2026, LTK had more branded searches than Viral Nation among creator network platforms worldwide. LTK had about 150,000 branded searches, while Viral Nation had 6,600. LTK made up 72.8% of all creator network platform searches we track, and Viral Nation accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about creator network platforms, LTK appeared in two of the five answers and Viral Nation in none.

Among creator network platforms worldwide in September 2026

Who do people search for more?

LTK, about 23 searches for every 1 for Viral Nation

LTK 150K searchesViral Nation 6.6K searches

Who does AI mention more?

LTK, mentioned in 2 of 5 answers, Viral Nation in 0

LTK in 2 of 5Viral Nation in 0 of 5

Who does AI recommend more?

LTK, the only one of the two named

LTK first in 2Viral Nation never named

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Top creator network platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LTK was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Viral Nation did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspire1st
  2. Collabstr2nd
  3. LTK3rd
  4. AnyMind Group–
  5. Viral Nation–
  6. The Influencer Marketing Factory–
  7. Onalytica–
  8. Find Your Influence–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AnyMind Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Viral Nation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Influencer Marketing Factory0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onalytica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Find Your Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator network platforms

5 answers

  • Asked ChatGPT

    “Which creator network should I use?”

    1. 1Collabstr
    2. 2Aspire
    3. 3LTK

  • Asked ChatGPT

    “What are the best creator networks?”

    1. 1Aspire
    2. 2Collabstr
    3. 3LTK

  • Asked ChatGPT

    “What's the best creator network for many creators?”

    1. 1Collabstr

  • Searched Google, AI Overview

    “creator network”

    1. Searched Google, AI Overview

      “influencer network platform”

      1. 1Aspire
      2. 2Collabstr

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is LTK or Viral Nation more popular in search?

    This chart shows how often people search Google for LTK and Viral Nation by name. Each line represents a brand's share of searches for all eight creator network platforms we track, month by month, from English-language searches worldwide.

    LTK and Viral Nation among creator network platforms worldwide, by month

    Share of searches by month for LTK, Viral Nation. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLTKCollabstrAnyMind GroupViral NationThe Influencer Marketing FactoryOnalyticaFind Your InfluenceAspire
    Oct 202580.4%10.1%6.7%2%0.58%0.12%0.1%<0.01%
    Nov 202582.7%8.4%6.2%2%0.49%0.08%0.08%<0.01%
    Dec 202580.6%10.1%6.2%2.5%0.49%0.08%0.1%0.01%
    Jan 202673.6%13.3%8.1%4%0.76%0.1%0.13%<0.01%
    Feb 202671%15.7%8.5%3.8%0.62%0.18%0.15%<0.01%
    Mar 202672.6%13.4%10%3.3%0.53%0.13%0.11%0.01%
    Apr 202674%13.6%8.3%3.3%0.53%0.11%0.11%0.01%
    May 202681.9%8.6%6.4%2.6%0.41%0.07%0.08%<0.01%
    Jun 202681.8%8.6%6.4%2.6%0.51%0.07%0.08%<0.01%
    Jul 202670.7%15.6%9.5%3.1%0.76%0.12%0.1%0.01%
    Aug 202670.7%15.6%9.5%3.1%0.9%0.1%0.08%<0.01%
    Sep 202672.8%13.2%9.8%3.2%0.78%0.16%0.08%0.01%

    How has the LTK and Viral Nation comparison changed over the last 12 months?

    3 findings
    • LTK was ahead of Viral Nation in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, LTK’s share of searches among creator network platforms worldwide moved from 80.4% to 72.8%, and its estimated monthly branded searches moved from 264K to 150K.
    • Across the 12 months ending September 2026, Viral Nation’s share of searches among creator network platforms worldwide moved from 2% to 3.2%, and its estimated monthly branded searches held steady at 6.6K.

    How did search popularity change for creator network platforms worldwide in September 2026?

    1 change

    1. In September 2026, LTK gained share of searches among creator network platforms worldwide, from 70.7% to 72.8%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using LTK’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    LTK

    2 branded search terms

    • ltk
    • ltk creator

    Viral Nation

    1 branded search term

    • viral nation

    How the Brand Demand Index is measured

    Other head-to-heads among creator network platforms

    Creator with pink hair and a pink jacket

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