ON24 vs Zoom Webinars:Which is more popular?
In September 2026, Zoom Webinars had more branded searches than ON24 among webinar platforms worldwide. Zoom Webinars had about 27,100 branded searches, while ON24 had 18,100. Zoom Webinars made up 5.7% of all webinar platform searches we track, and ON24 accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about webinar platforms, Zoom Webinars appeared in all five answers and ON24 in three. Zoom Webinars was mentioned before ON24 in four out of five answers.
Who do people search for more?
Zoom Webinars, about 50% more searches than ON24
Who does AI mention more?
Zoom Webinars, mentioned in every answer we collected
Who does AI recommend more?
Zoom Webinars, named ahead of ON24 in 4 of 5 answers
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Top webinar platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoom Webinars appeared in all five answers. ON24 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoom Webinars was listed before ON24 in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Demio1st
Livestorm2nd- Zoom Webinars3rd
WebinarJam4th
ON245th- GoTo Webinar6th
Crowdcast7th
eWebinar8th
Riverside9th
StreamYard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoom Webinars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WebinarJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Demio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Livestorm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ON243 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoTo Webinar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crowdcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eWebinar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Riverside1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StreamYard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about webinar platforms
5 answers
Asked ChatGPT
“Which webinar platform should I use?”
Asked ChatGPT
“What are the best webinar platforms?”
Asked ChatGPT
“What's the best webinar platform for live marketing events?”
Searched Google, AI Overview
“webinar platform”
Searched Google, AI Overview
“webinar software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ON24 or Zoom Webinars more popular in search?
This chart shows how often people search Google for ON24 and Zoom Webinars by name. Each line represents a brand's share of searches for all ten webinar platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Zoom Webinars, ON24. The figures are in the table below the chart.
View monthly share of searches table
| Month | StreamYard | Zoom Webinars | ON24 | WebinarJam | Demio | Livestorm | GoTo Webinar | Crowdcast | eWebinar | Riverside |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 5.3% | 5.3% | 5.3% | 3.6% | 4.5% | 2.9% | 0.71% | 0.31% | 0.09% |
| Nov 2025 | 75.4% | 4.5% | 4.5% | 4.5% | 3.1% | 3.8% | 3% | 0.6% | 0.33% | 0.1% |
| Dec 2025 | 79% | 3.9% | 4.8% | 3.9% | 2.7% | 2.7% | 2.1% | 0.53% | 0.34% | 0.08% |
| Jan 2026 | 75% | 5.5% | 4.5% | 4.5% | 3.1% | 3.8% | 2.5% | 0.6% | 0.33% | 0.12% |
| Feb 2026 | 76.3% | 5.6% | 3.8% | 3.8% | 3.2% | 3.9% | 2.5% | 0.62% | 0.33% | 0.1% |
| Mar 2026 | 74.1% | 5.5% | 4.5% | 4.5% | 3.8% | 3.8% | 3% | 0.59% | 0.32% | 0.12% |
| Apr 2026 | 79.8% | 4.8% | 3.2% | 3.2% | 2.7% | 3.3% | 2.1% | 0.44% | 0.28% | 0.1% |
| May 2026 | 78.1% | 4.7% | 3.8% | 3.1% | 4% | 3.2% | 2.1% | 0.52% | 0.28% | 0.13% |
| Jun 2026 | 77.3% | 5.7% | 3.8% | 3.8% | 3.2% | 3.2% | 2.1% | 0.52% | 0.27% | 0.12% |
| Jul 2026 | 80.4% | 4.9% | 4% | 3.2% | 2.7% | 2.2% | 1.8% | 0.43% | 0.22% | 0.13% |
| Aug 2026 | 80.2% | 4.8% | 3.9% | 3.2% | 3.3% | 1.8% | 1.8% | 0.54% | 0.22% | 0.13% |
| Sep 2026 | 77% | 5.7% | 3.8% | 3.8% | 3.2% | 3.2% | 2.5% | 0.52% | 0.21% | 0.12% |
How has the ON24 and Zoom Webinars comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Zoom Webinars took it in January 2026.
- Across the 12 months ending September 2026, ON24’s share of searches among webinar platforms worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Zoom Webinars’ share of searches among webinar platforms worldwide moved from 5.3% to 5.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for webinar platforms worldwide in September 2026?
2 changes
In September 2026, Zoom Webinars gained share of searches among webinar platforms worldwide, from 4.8% to 5.7%.
Estimated monthly branded searches for ON24 worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ON24’s and Zoom Webinars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ON24
1 branded search term
- on24
Zoom Webinars
1 branded search term
- zoom webinars
Other head-to-heads among webinar platforms
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