Brandwave

Oliver Wyman vs PwC:Which is searched more?

In September 2026, PwC had more branded searches than Oliver Wyman among consulting firms worldwide. PwC had about 1 million branded searches, while Oliver Wyman had 90,500. PwC made up 17.4% of all consulting firm searches we track, and Oliver Wyman accounted for 1.6%. These are worldwide searches for English-language branded terms.

Share of searches among consulting firms worldwide in September 2026Is Oliver Wyman or PwC more popular in search?
Oliver Wyman1.6%90.5K searches
vs
PwC17.4%1M searches

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Is Oliver Wyman or PwC more popular in search?

Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oliver Wyman and PwC among consulting firms worldwide, by month

Share of searches by month for PwC, Oliver Wyman. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

How has the Oliver Wyman and PwC comparison changed over the last 12 months?

3 findings
  • PwC was ahead of Oliver Wyman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oliver Wyman’s share of searches among consulting firms worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, PwC’s share of searches among consulting firms worldwide moved from 16.6% to 17.4%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for consulting firms worldwide in September 2026?

1 change
  1. In September 2026, PwC gained share of searches among consulting firms worldwide, from 15.6% to 17.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oliver Wyman’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oliver Wyman

1 branded search term

  • oliver wyman

PwC

1 branded search term

  • pwc

How the Brand Demand Index is measured

Other head-to-heads among consulting firms

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