Brandwave

Old Navy vs Storq:Which is searched more?

In September 2026, Old Navy had more branded searches than Storq among maternity clothing brands worldwide. Old Navy had about 27,100 branded searches, while Storq had 4,790. Old Navy made up 6.9% of all maternity clothing brand searches we track, and Storq accounted for 1.2%. These are worldwide searches for English-language branded terms.

Share of searches among maternity clothing brands worldwide in September 2026Is Old Navy or Storq more popular in search?
Old Navy6.9%27.1K searches
vs
Storq1.2%4.8K searches

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Is Old Navy or Storq more popular in search?

Compare the brands people buy maternity clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Old Navy and Storq among maternity clothing brands worldwide, by month

Share of searches by month for Old Navy, Storq. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

How has the Old Navy and Storq comparison changed over the last 12 months?

3 findings
  • Old Navy was ahead of Storq in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Old Navy’s share of searches among maternity clothing brands worldwide moved from 9.6% to 6.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Storq’s share of searches among maternity clothing brands worldwide held steady at 1.2%, and its estimated monthly branded searches moved from 3.5K to 4.8K.

How did search popularity change for maternity clothing brands worldwide in September 2026?

2 changes
  1. In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%.

  2. In September 2026, Storq lost share of searches among maternity clothing brands worldwide, from 1.7% to 1.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Old Navy’s and Storq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Old Navy

1 branded search term

  • old navy maternity

Storq

2 branded search terms

  • storq
  • storq maternity

How the Brand Demand Index is measured

Other head-to-heads among maternity clothing brands

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